This article provides a comparison between bounces, single access, and single page visits. Although their names and perceived definitions appear similar, their actual functions are different.
- Bounces are defined as the number of visits to your site that contain a single image request. Custom links are included, meaning if a visit consists of a page view and a custom link, that visit is not considered a bounce.
- Single Access is defined as the number of visits where there is only a single unique value seen through the entire visit. When the variable in question receives two unique values in a visit, it is no longer considered a Single Access. A Single Access visit can contain many page views and custom links, as long as the variable in question does not contain two unique values.
- Single Page Visits is defined as the number of visits with a single page view. If a visit consists of a single page view and multiple custom link image requests, it is still considered a Single Page Visit. When a second page view is seen in a visit, it is no longer considered a Single Page Visit.
There are two types of Bounce Rate metrics available:
- Bounce Rate available as a standard metric is the percentage of users who didn't make it past that single image request on your site.
- Bounce Rate applied as a calculated metric is defined by the end user, typically defined as Bounces divided by Entries.