Analytics Cookies

Adobe Analytics uses cookies to differentiate requests from different browsers and to store helpful information that an application can use later. They may also be used to associate browsing information to customer records.

In particular, Analytics uses cookies to anonymously define new visitors, help analyze clickstream data, and track historical activity on the website, such as response to particular campaigns or the length of the sales cycle.

More information is available in Analytics help about First-Party Cookies.

Cookie Name: s_cc

Attribute

Description

Information Stored

This cookie is set and read by the JavaScript code to determine if cookies are enabled (simply set to "True")

Expiration

This cookie is a session cookie and expires when the browser is closed

Usage

Only one cookie for all accounts

Location

This cookie is stored at the domain of the page

Size

4 bytes

Cookie Name: s_sq

Attribute

Description

Information Stored

This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous link that was clicked on by the user

Expiration

This cookie is a session cookie and expires when the browser is closed

Usage

Only one cookie for all accounts

Location

This cookie is stored at the domain of the page

Size

Depending on page URL size it varies, but typically 100-200 bytes

Cookie Name: s_vi

Attribute

Description

Information Stored

Unique visitor ID time/date stamp

Expiration

5 years

Usage

This cookie is used to identify a unique visitor

Location

This cookie is stored at the domain of the image request - typically 2O7.net if you are using third-party cookies, or your domain if using first-party cookies.

Size

44 bytes

Note: Each Analytics visitor ID is associated with a visitor profile on Adobe servers. Visitor profiles are deleted after 1 year of inactivity regardless of any visitor ID cookie expiration.

Cookie Name: s_fid

Attribute

Description

Information Stored

Fallback unique visitor ID time/date stamp

Expiration

5 years

Usage

This cookie is used to identify a unique visitor if the standard s_vi cookie is unavailable due to third-party cookie restrictions. Not used for implementations that use first-party cookies.

Location

This cookie is stored on your domain as a first-party cookie.

Size

33 bytes

Cookies Set By Plug-ins

Additional cookies can be set depending on the use of Analytics plug-ins. These cookies are snippets of code available to the client for use in a variety of circumstances. These circumstances include: retrieving values from the URL; concatenating values to pass to Analytics; capturing form abandonment, and so on. For specifics on cookies that are set by each plug-in, contact ClientCare. An example would be the s_vh cookie used with the Set Once Per and Set and Get Last Value plug-ins.

Conversion variables (eVarX) passed in on a image request without JavaScript, such as code placed within an email, are attributed properly only if the email client and web browser share the same cookie space.