Adobe Advertising Cookies advertising-cloud-cookies
Adobe Advertising (formerly Adobe Advertising Cloud) uses cookies to map ad engagement events to conversion events and, potentially, to use that information to optimize ad bids.
NOTE
The beta Adobe Advertising Javascript tag that uses the Adobe Experience Cloud ID (ECID) Service creates first-party Experience Cloud s_ecid cookies, not Adobe Advertising cookies.
Cookie Name: _lcc
Attribute
Description
Information Stored
IDs and time stamps (in the format yyyymmdd) of display clicks
Expiration
15 minutes
Usage
A third-party cookie used to determine if a click event on a display ad applies to an Adobe Analytics hit
Location
everesttech.net
Size
52 bytes
Cookie Name: _tmae
Attribute
Description
Information Stored
Encoded IDs and time stamps for ad engagements using Adobe Advertising DSP tracking
Expiration
1 year
Usage
A third-party cookie that stores user engagements with ads, such as “last seen ad xyz123 on June 30, 2016”
Location
everesttech.net
Size
Variable; data is encoded and typically less than 1 KB
Cookie Name: adcloud
Attribute
Description
Information Stored
The timestamps of the surfer's last visit to the advertiser’s website and the surfer's last search click, and the ef_id that was created when the user clicked an ad
Expiration
1 year
Usage
A first-party cookie that associates the surfer ID with relevant audience segments and conversions
Information about the last visit is used to optimize page load times by avoiding unnecessary requests to Adobe servers.
Information about the last search click helps determine if a conversion event was the result of a click or a view-through (conversion resulting from impressions but no clicks).
Location
The advertiser's top-level domain (such as example.com)
Size
Variable, but typically 50-150 bytes
Cookie Name: ev_sync_*
(ev_sync_ax, ev_sync_bk, ev_sync_dd, ev_sync_fs, ev_sync_ix, ev_sync_nx, ev_sync_ox, ev_sync_pm, ev_sync_rc, ev_sync_tm, ev_sync_yh)
Attribute
Description
Information Stored
The date when synchronization is performed, in the format yyyymmdd
Expiration
The date when synchronization is performed, in the format yyyymmdd
Usage
A third-party, ad exchange-specific cookie that syncs the Adobe Advertising surfer ID with the partner ad exchange. It's created for new surfers and sends a synchronization request when it's expired.
Location
everesttech.net
Size
8 characters
Cookie Name: everest_g_v2
Attribute
Description
Information Stored
The browser and surfer ID
Expiration
1 year
Usage
Created after a user initially clicks a client's ad, and used to map the current and subsequent clicks with other events on the client's website
Location
everesttech.net
Size
~27 characters
Cookie Name: everest_session_v2
Attribute
Description
Information Stored
The session ID
Expiration
When the browser is closed
Usage
A third-party browser session cookie; one cookie is used for all accounts
Location
everesttech.net
Size
~16 characters
Cookie Name: ev_tm
Attribute
Description
Information Stored
Adobe Advertising DSP (Demand Side Platform) ID
Expiration
2 years
Usage
A third-party cookie that stores the DSP ID that corresponds to the surfer ID in the everest_g_v2 cookie
Location
everesttech.net
Size
~20 bytes
Cookie Name: id_adcloud
Attribute
Description
Information Stored
The surfer ID
Expiration
91 days
Usage
The cookie is set in the first-party domain but isn't used yet
Location
The advertiser's top-level domain (such as example.com)
Size
16 bytes
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