Multiple Mboxes for One Success Metric

Select multiple mboxes on a success metric when you want a single metric to combine the metrics for multiple activities on your Web site.

For example, an automobile manufacturer wants a combined total for visits to any of three Web pages:

  • Dealer locator page
  • Newsletter sign-up
  • Request for quote

Each destination page has a unique mbox. All three mboxes are selected for a success metric. The Success Metric Report provides the total impressions, visits, and visitors to these three mboxes combined.

  1. Set up success metrics as usual.
  2. For a single success metric, add the mboxes you want to combine in Success Metrics Reports.
    Note: You can select any success metric from the dropdown. However, this value cannot be targeted.
  3. Save the campaign.