Before you can use A/B and multivariate testing to display targeted content on your site, you must set up your Web pages.
Consider both the design of your page and the strategy of your campaigns, including how offers will be targeted and displayed, and which metrics will be used to measure success.
Once your strategy and design are defined and your pages created, take the following steps to prepare your Web sites. Start by reading the Test&Target Integration Guide.
There can be discrepancy's between Target data and data in other analytics tools, such as SiteCatalyst. For more information, see Understanding Expected Data Variances.