Prepare to Add Segment Filters

There are several ways to prepare to add segment filters.

  1. Brainstorm on which visitor segments you want to know about. For each segment, choose the right parameter type.
  2. Associate the parameter with the mboxes.
  3. Based on the parameter you will use, decide which action will include a visitor in a segment during the campaign.

    Either:

    • A visit to an mbox on the entry page of the campaign (a likely choice for segmenting on source)
    • Only visitors who reach a certain success metric
    • Only visitors who reach conversion