Use this procedure to define your
Create an A/B, Multivariate, or
Landing Page campaign or test.
If you will be segmenting on a
success metric, set up your
success metrics first.
On the bottom left of the Campaign
Create/Edit Page, click
Segments if the segments section is not already open.
Add as many segments as you need and rename
Details and select the criteria for including a visitor in reports.
Select the desired user qualification
Any visitor to the campaign
Only visitors who reach a certain success metric
Only visitors who reach conversion
Choose the parameter type.
The available options are similar to those used
for targeting. See
for more information.
For your chosen parameter, insert all
the conditions required for the new report segment.
You can add as many conditions as necessary to
define your segment, including comparisons like "contains," "does not contain,"
etc. Click to review comparison types. You can even take advantage of
expressions by using targeting groups.
For example, you can segment out all your
referrals that come from Google domains outside the US. You can create a
segment for all users whose Landing Target is "From Google" but that does not
contain .com or .us.
Multiple values can be assigned to a
single condition by separating the values with a new line. See
Or and And Target Rules
you have added all the conditions that define your segment.
Assurance before approving the campaign.