An A/B test compares two or more versions of your Web site content to see which best lifts your conversions, sales, registrations, or any other success metric.
A/B tests are well-suited for large changes that might involve new layouts or drastically different treatments of the elements. If your test design does not easily break down into individual page elements, you should run an A/B test before a multivariate test. Also, if you anticipate large interactions between elements, an A/B test is the best choice. Like any other campaign A/B campaigns can span multiple pages, can be used to reinforce messaging or content throughout your site, and are often used to target different content to different types of visitors.
Before setting up the test, complete the procedures in Set Up Your Site.
Name the campaign something descriptive that you will recognize months later.
Example: Home Page AB Test November 2013
The time zone is determined when you create your account. To change your time zone, ask your Account representative.
By default, start and end dates are set to When Approved and When Deactivated.
By default, campaigns allow all visitors to view them. To target your campaign, set up Target a Campaign or Test.
Your campaign can deliver content to many locations. Click Add Location to add mboxes.
Note that Default Content is assigned to each location initially. After you click select/create offer, you can select offers that you've created from the offer selection pop-up. Alternatively, you can create a new offer by writing or pasting offer content and naming the offer.
An effective technique for creating new offers while setting up a campaign is to edit an existing offer. Click the Edit link in the offer selection pop-up, make changes to the offer content, give the offer a new name, and click Save. Note that you will only be able to edit HTML offers from the offer select pop-up. Redirect offers must be edited from the main offer edit page. Refer to Offers for more information.
Select content for each location in each experience.
You might rename the conversion metric, but the first/default metric always appears at the bottom of the list of success metrics because it is often the final and primary event in your conversion funnel. Refer to Success Metrics for more information.
Anyone viewing any display mbox is counted as a converted visitor. You will also be able to see impressions and visits to all display mboxes. This is especially useful for display ad tracking.
Select click from display mbox to count all clicks to display mboxes.