Create a Flash Campaign

Flash campaigns are designed for testing Flash assets on your site.

To use a Flash Campaign, you must upload a set of .swf files that have been instrumented using the flashbox ActionScript classes and Adobe Flash. These flashbox and an example of their use are available from the download link under the Display Ad Campaign menu item. Once you've uploaded your .swf files to the Flash Campaign, all fields specified in the .swf file as dynamic become editable in Target, where you can also set powerful targeting rules.

Note: Technical documentation is included as comments within the flashbox ActionScript files.

To create a Flash campaign:

  1. Click Campaigns > Create > Flash.
    The Create a Campaign page opens.
  2. Name your campaign.

    Name the campaign something descriptive that you will recognize months later.

    Example: Flash Test September 2012

  3. Select Include mboxes to specify mboxes to include in your campaign.

    Use these locations to reinforce the content that you show in the Flash asset.

  4. Set the start and end dates, including time of day.

    The time zone is determined when you create your account. To change your time zone, ask your account representative.

    The default is set to When Approved and When Deactivated. This ensures that your campaign begins and lasts for the duration of your test. You cannot view or preview a campaign before the start date or after the end date.

  5. Select a priority from the Priority dropdown.
  6. Upload the .swf file.

    The flashbox name, which is embedded in the .swf file, appears as label after you successfully upload the .swf file.

    You can create additional versions of the Flash asset by clicking Create Experience and updating the editable portions of the .swf file. To make sure your new version looks good, click Preview.

  7. Select the conversion mbox and success metrics required for your campaign strategy.

    To select an engagement metric, click Measure Engagement, then select a metric from the Engagement Metric dropdown. When you select an engagement metric, the name of the Measure Engagement tab changes to show the engagement metric you have selected.

    To select the action that occurs when a visitor encounters the specified success metric, click Advanced Options and select an action from the drop-down list. For more information about advanced options, see Success Metric Advanced Options.

  8. Select the location where you want the conversion or success metric to occur.

    If you have no conversion activity in mind, select display mboxes as the conversion activity.

  9. Set up the segments you want to apply this test to.
  10. Click Save or Save & Approve.