Create a Campaign from the Winning Experience

The best performing experience and its comparison column are displayed for any active (approved) campaign.

The leading experience's lift over control is listed to the right. Click on this information to access the full data set. Once you know the winning experience of your campaign, just click a button to turn that experience into a new, single experience campaign. This saves time and effort when transitioning a test's winning experience to standard content.

By default, the Leading Experience for the last two months is shown. To change this, go to reports, change the date range in your reports and click Remember Report Settings.

Note: Early results can be misleading. It is recommended to run a campaign for two weeks before analyzing the results. Work with your account representative to ensure confidence.

The push winner button appears when one experience is better than others strictly by comparing the number of conversions or revenue data. Statistical confidence and stability are not evaluated. Use your business rules to determine when you're ready to push the winner.

Creating a campaign from the winning experience is useful in the following business cases:

  • Your recent campaign has found that Experience B is best for your general audience.

    In this case, run Experience B as your standard content for the audience.

  • A recent campaign, with a segment filter on your sports affiliate sources, has found that experience D is best for your audience arriving from your sports affiliates.

To create a campaign from the winning experience:

  1. Review your reports.

    Make sure to complete Best Practices for making reporting decisions, including:

    • Selecting the right time period
    • Ensuring confidence
    • Removing extreme orders
  2. From the Summary Report or Segment Filter, click push winner for the winning experience.

    The leading experience and its comparison column is displayed for any active (approved) campaign. The leading experience's lift over control is listed to the right. Click on this information to access the full data set.

    By default, the Leading Experience for the last two months is shown. To change this, go to reports, change the date range in your reports and click Remember Report Settings.

    Note: Early results can be misleading. It is recommended to run a campaign for two weeks before analyzing the results. Work with your account representative to ensure confidence.

    For more information, see Create a Campaign from the Winning Experience.

    A new A/B campaign appears with a single experience: the winning experience.

    Note: In the original campaign, select a segment filter before clicking push winner to turn that filter into the target condition of the new campaign. If the filter was on entry to the campaign, the targeting condition will also be set on entry to the campaign.
  3. Name the campaign and save.

    The new campaign inherits the original conversion event, targeting conditions, and success metric analysis.

    Use this new campaign as your standard content or run it against a challenger experience.

  4. Approve the new campaign.
    Note: The status of the original campaign remains the same until you change it. If the original campaign was active, deactivate the original campaign before approving the new one. This will ensure that visitors see the campaign you want them to.