Compare Target Data with Analytics Package Data

It's important to compare Target and analytical package data early in your integration. Understand differences before launching your campaign or test.

  1. Set up a simple Monitoring Campaign with a single display mbox, the conversion mbox and at least one success metric in between.
  2. Serve default content so there is no change to the visitor's experience of your Web site.
  3. Approve the campaign and run it for a few days.
  4. When ready, compare Target reports data and your analytical package data.

    Any differences should be due to the differences listed above. If there is an inexplicable mismatch, ask your representative to do further tests to gather more information about the visitors.