Working with Analytics Packages
You can use analytics packages to work with the data collected by Target.
About Data Variances
Target data may vary from data reported by analytics software such as Adobe Analytics and Clicktracks.
Compare Target Data with Analytics Package Data
It's important to compare Target and analytical package data early in your integration. Understand differences before launching your campaign or test.
Capture Data Directly to Your Analytics Package
Your Web analytics package can also capture data about visits to a Target campaign or test. You can save the campaign name and experience name as variables that are recognized by your analytics vendor.
Set Up Your Site
Users and Roles
Visitor Profile Data
Track Clicks to Offsite Domains
Add an Opt-Out Link