View Campaigns and Experiences in Analytics Reports (Deprecated)

If your company owns Adobe Analytics, you can view and segment your Target traffic data in an Analytics report.

As of April 17, 2014, the information in this section has been deprecated, and is replaced by the Adobe Analytics as the Reporting Source for Adobe Target functionality. Adobe is continuing to support the former integration methods, but it is recommended that you use the new functionality.

Some possible uses include:

  • Measuring the success of campaigns through your reporting and analytics KPIs.
  • Subrelating campaign and experience data with Analytics conversion variables.
  • Subrelating other Analytics reports with campaign and experience traffic data.

By leveraging data in Adobe Analytics, you can drill into your Target experiences using subrelations and detect high performing segments that are ripe for future tests and potentially targeted campaigns. The Analytics report displays Analytics conversion data rather than Target conversion data.

When an integration offer is activated, this special offer is served to all display mboxes, in addition to the regular offer. Think of it as "piggybacking" on a campaign's regular offers. It is invisible to the visitor because it is JavaScript. You only need to configure it once and it will send data about the current experiences for each campaign on the page. With the data now available on the page, the Analytics tag sends it to the Analytics server, along with all other Analytics data. There is no additional contract or usage cost for this integration.

To visualize this, consider normal Target behavior with no integration, depicted in the image below. The Web site has two campaigns on its home page, a banner test and a hero image test. Each campaign contains a single mbox, so when the page is rendered, the server serves an offer for each experience (two total).

Now consider the behavior with the integration enabled in the image below. Notice how the campaign name and experience name "piggybacks" on top of the regular offers. With the campaign and experience data now available on the page, the Analytics tag sends the Target data to its own server so that a marketer can later examine campaign and experience data in an Analytics report.