The Analytics Report

The Target report in Analytics provides the marketer with the ability to examine the success of campaigns and experiences using Analytics KPIs.

As of April 17, 2014, the information in this section has been deprecated, and is replaced by the Adobe Analytics as the Reporting Source for Adobe Target functionality. Adobe is continuing to support the former integration methods, but it is recommended that you use the new functionality. There are some differences between the old and new integrations; you should rely on the new report if there are any activities that use both (e.g. they use the backend integration and the plug-in). We strongly suggest that you hide the old report from your menus once you have upgraded to the new integration. You should not need this report anymore, once all of your pre-existing activities have run their course.

Initially, you're shown a report listing all campaigns. As in other reports, additional events and metrics may be added as columns and subrelations can be performed. By clicking into a campaign, you're taken to a report listing all experiences in that campaign.

You can breakdown by several subrelations, such as:

  • Site Metrics
  • Traffic Sources
  • Products
  • Visitor Retention
  • Visitor Profile
  • Custom Conversion

For example, a campaign named Home Page Banner Test has been subrelated with Monitor Resolutions. Looking at the data, a marketer might infer that although the Default experience generates more revenue overall, Experience D performs better for the 1024x768 monitor resolution segment. A marketer might use this insight to conduct further tests, and if validated, create a targeted campaign always showing Experience D to visitors with that screen resolution. Breaking down experience performance data by segment is possible as well, however the specific segments must be defined before the campaign is activated.