Integrating with Adobe Analytics (Deprecated)

If your company has an existing Adobe Analytics (formerly SiteCatalyst) site implementation, you can leverage your Analytics tags when defining Target campaigns by installing a plug-in.

As of April 17, 2014, the information in this section has been deprecated, and is replaced by the Adobe Analytics as the Reporting Source for Adobe Target functionality. Adobe is continuing to support the former integration methods, but it is recommended that you use the new functionality.

Some of the possible uses of Analytics data include:

  • Use events in place of the conversion mbox.
  • Use events in place of the campaign success metric mboxes.
  • Target visitors based on page variables including pageName, custom conversion variables (eVars) or traffic variables (props).

While mboxCreate tags aren't required to pass Analytics data, pages must still include a reference to mbox.js, as well as a JavaScript plug-in.

Note: For pricing information for this integration, please contact your account manager.