You can test a campaign to make sure
the campaign works as expected and your success metrics are set properly.
Test Mutually Exclusive Campaigns
You can use profile attributes to set up tests that compare two or more campaigns but do not let the same visitors participate in each campaign.
By default all campaigns show results for visitors' first landing and their final conversion activities. Add success metrics to track visitor behavior between entry and conversion. Success metrics enable you to perform funnel analysis.
The category affinity feature automatically captures the categories a user visits and calculates the user's affinity for the category so it can be targeted and segmented on. This helps to ensure that content is targeted to visitors who are most likely to act on that information.