View a summary of overall campaign performance.
(You can also access data programmatically using a Web API.) You can use this information to determine a winner and create a campaign from the winning experience. See Creating a Campaign from the Winning Experience and Pushing a Winner for information about pushing a winner.
For optimizing campaigns, the Summary Report displays different information. The Summary Report for optimizing campaigns shows the aggregate tested traffic vs. the aggregate targeted traffic. This helps you understand, at a high level, how showing content targeted to different segments is performing compared to random content shown to those segments. You can expand the sections in the report to show how each targeted experience compares to the tested traffic. For more information about the self-optimizing campaign Summary Report, see The Optimizing Campaign Summary Report.