Insights Report

The Insights Report for automated decisioning and targeting shows each variable and value for the variables the decisioning algorithm determined to be predictive of site activity and responses to offers.

Each predictive value displays with the offer or offer group and location it was predictive for. The report also displays the predictive power meter, which is the same as the strength indicator on the self-optimizing insights report.

The Insights report can be filtered by Offer or Group, and by Location.

This data is a snapshot in time. In the date dropdown, select a date to see the Insights Report for that day.

You can download the data from the Insights Report in a CSV file for offline processing or analysis.

Note: The Insights report doesn't always generate insights. There aren't always enough differences among the segments to identify anything as an "insight," even if you see lift for a segment.