About Default Content

Every display mbox must contain default content to ensure 100% positive visitor experience.

Default content will be displayed if:

  • No campaign is running
  • A visitor is not targeted by your campaign
  • You use default content as a control in your tests
  • Visitor's Web service is extremely slow, or browser does not accept cookies or JavaScript

Default content is tagged with div tags. See Create a Single Mbox for sample code.