Categories for Audiences

You can target on any of several categories. Each category functions as a tab that enables you to create targeting rules (or groups) for each category.

This video includes information about using audience categories.

Creating Audiences 9:58
  • Create audiences

  • Define audience categories

When a particular category is selected, you can apply one or more targeting conditions. For example, in the Geo category, define a rule like City=San Francisco. Adding multiple values creates an OR condition. The visitor has to match only one of the values to meet the targeting condition. For AND conditions on the same parameter, create a custom expression target.

After you have created a rule, click Save. A summary of the rule displays next to the targeting link for the level you are targeting.

You can further refine a rule by adding more conditions or by creating additional rules in other categories. For example, to target only Firefox users from San Francisco who accessed your site from Google, set the Geo category to target users from San Francisco, the Visitor Behavior category to Firefox, and the Traffic Sources category to Google. All of the rules created across categories are combined with "AND." To create complex targeting rules that include "OR" operations across categories, create an expression target.

Audiences created or updated in Target Standard are also available in Target Classic, and vice versa. Segments created in Target Classic appear in the Audience list in Target Standard and can be used for your activities. Those audiences are read-only and cannot be edited. Segments are synchronized to the Audiences list in 30-minute intervals, so it might take a few minutes for your segments to appear in the Audiences list.

Audiences created in Adobe Audience Manager and shared with Target Classic are also available in Target Standard without any action from users.

In addition, you can create audiences using audience rules and use audiences (segments) created in Target Classic.

You can also target custom profile parameters and user. parameters. When adding an audience, click Visitor Profile, then under Custom User Parameters or Custom Profile Parameters in the Visitor Profile drop-down list, choose the parameter you use want to use to target your activity. If the desired parameter does not appear, the parameter has not been fired by an mbox. Other custom mbox parameters are available in the Custom Parameters drop-down list.

Use the search box to search your Audiences list. You can search for any part of an audience name, or you can enclose a specific string in quotes.

You can sort the Audience list by audience name or by the date when it was last modified.

You can create targeting rules for each of the following categories: