Profile Attributes

Profile attributes are parameters that are specific to the visitor. These attributes are stored in the visitor's profile to provide information about the visitor that can be used in your campaigns.

As the visitor browses, or when the visitor returns for another session, the saved profile attributes can be used to target content, or log information for segment filtering.

To set up profile attributes, click Audiences > Profile Scripts.

The following types of profile attributes are available:

Parameter Type Description

Mbox

Passed in directly through page code when creating the mbox. See Passing Parameters to a Global mbox.

Note: Target has a limit of 50 unique profile attributes per mbox call. If you need to pass more than 50 profile attributes to Target, you can pass them using the Profile Update API method. For more information, see Profile Update in the Adobe Target API documentation.

Script

Defined directly with a JavaScript code snippet. These can store running totals like total money spent by consumer and are executed on each mbox request. See Profile Script Attributes.

Note: Target has a limit of 50 unique profile attributes per mbox call. If you need to pass more than 50 profile attributes to Target, you can pass them using the Profile Update API method. For more information, see Profile Update in the Adobe Target API documentation.