Activities let you test page designs and target content to specific audiences.
All activity types other than Automated Personalization give you the choice to use either Target or Adobe Analytics as the data source. Automated Personalization always uses Target data.
This video explains the activity types available in Target Standard/Premium.
Activities are available to several channels:
This page includes the following information:
The Activities list provides an overview of all activities.
This video explains how to use the Activities list to manage activities.
The Activities list displays the following information:
The activity type, such as A/B or MVT.
The name of the activity.
The objective appears in lighter text next to the name. If the objective is too long for your screen width, it is truncated.
The URL appears in lighter text below the name.
The URL for the activity identifies where the activity is displayed. This helps you quickly identify an activity, and determine whether a particular page already has a test running on it.
If a test runs on multiple URLs, a link shows how many more URLs are used. Click the link to view the complete list of URLs for that activity.
You can sort or search based on URL. Use the dropdown next to either the Sort or Search box and select to sort or search by URL.
The status of the activity can be one of the following:
Note: When you perform certain actions, such as activating an activity outside of the UI using API methods, the update can take up to ten minutes to propagate to the UI.
Shows where the activity was created:
|Estimated Lift in Revenue||
Shows the predicted increase in revenue if 100% of the audience sees the winning experience.
Calculated using the following formula:
(<winning experience> - <control experience>)*<total number of visitors>
This number is rounded to one decimal place, maximum, if the condensed form has only a single digit before the decimal. For example: $1.6M, $60K, $900, $8.5K, $205K
This column shows "---" for activities that do not have enough data to call a winner show or do not have a cost estimate.
See Estimating Lift in Revenue for more information.
The amount of lift generated by the activity as compared to default content.
The date when the activity was last updated, and by whom.
Mouse over an activity to see the available actions. Possible actions include:
Change the activity. Any activity can be edited.
For more information about the various ways you can edit activities, see Edit an Activity or Save as Draft.
Stop a live or scheduled activity. A deactivated campaign can be reactivated or archived.
Start an inactive or ready activity.
Send the activity to the archive. By default, archived activities no longer appear in the Activities list. Change the filter for the activities list to include archived activities to see them. You can activate an archived activity to use it again.
Copy an activity. Any activity can be copied. Copying an activity creates a new activity with the same name, appended with "Copy." For example, a test called "Browser Offers" is copied to "Browser Offers Copy."
Visual offers are copied with the activity. You can safely edit the offers in the copy without impacting the original activity. The only exception is saved offers and images in the Content/Assets folder.
Delete a draft or ready activity. Deleted activities cannot be recovered.
Click the > icon to view details about the activity.
By default, the list is sorted by the date the activity was last modified, with the most recent on top. However, there are several filtering options to help you customize the list to show the activities you want to see.
Use the search field to search for activities that match your search criteria.
The search field includes a drop-down menu to help you narrow your search by specifying one of the following search filters:
Activity List Filters
You can determine which activities appear in your Activities list by selecting list filters.
You can filter by the following options. In each category, if nothing is selected, the default is All.
|Type||A/B Test: Manual and Auto Allocate|
|Activity Source||Adobe Target|
|Adobe Target Classic|
|Adobe Experience Manager|
|Adobe Mobile Services|
Sort by Activity Attribute
Click one of the following headings to toggle whether the activities are listed in ascending or descending order according to the selected heading.
if a selector is repeated in a different experience, it is counted once. However, if it is repeated in the same experience, it is counted again.
Offers in each experience
Click track selectors in metrics
Mboxes in metrics
Audiences and locations
Audiences and locations (mbox) combination should not be more than 50.
If you exceed any of these limits, the activity cannot be saved.
Increasing the numbers of these items in your activity also increases the length of time it takes to synchronize the activity across Target.
For additional limits of the Visual Experience Composer, see Visual Experience Composer Limitations.
If activities created in Target are updated from outside of Target (for example, via Adobe I/O), the following activity attributes are imported back into Target:
This import job will run when the activities page is opened, with a maximum delay of ten minutes. (KB-1526)