Use the Target Visual Experience Composer (VEC) to create a Recommendations activity directly on a Target-enabled page and to modify portions of the page within Target.
The activity URL is the page where the recommendations will be displayed.
If you prefer to use the form-based Experience Composer, select that option. See Form-Based Experience Composer.
When you click Next, the VEC opens and shows your page. You can replace a current element with recommendations, or insert recommendations.
For troubleshooting information about the VEC, should you have problems, see Troubleshooting the Visual Experience Composer and Enhanced Experience Composer.
Replacing an element with recommendations deletes the current content and replaces it with your recommendations.
Criteria are displayed as cards that show information about each criteria. By default, the Select Criteria screen displays criteria that are compatible with your industry vertical and the page type you selected. You can change these options to display other criteria.
If you select multiple criteria, traffic is split evenly between the selected criteria. For example, if you have selected two criteria and your activity is designed to display default content to 20% of activity entrants, then 40% of activity entrants will see the recommendations controlled by each criteria. There is no option to change the percentages for each criteria.
To search for an existing criteria (for example, if a large number of criteria cards are displayed), type in the search field until the desired criteria appears, then select the criteria and click Done.
Some criteria are supplied with Recommendations. You and your team can also create your own custom criteria.
To create a new criteria, click Create New > Create Criteria, then fill in the information for the new criteria. For information about creating new criteria, see Create criteria.
You can also group criteria into sequences. To create a new criteria sequence, click Create New > Create Criteria Sequence. See Create criteria sequences for more information.
A design is a template that determines the look of the locations on your page. Target includes several preconfigured designs. You can also create your own custom designs. For more information, see Create a design and Customize a design using Velocity.
Each design shows a graphical representation of how it will look, and icons that show how many of your live and inactive activities currently use that design.
To select one or more existing designs, click the designs, then click Done.
If you selected multiple criteria, you can only select one design.
To create a custom design, click Create New, then fill in the name and code for the new design. Click Next, then select or upload an image and click Done > Done. For information about creating a new design, see Create a design.
You have the option to add promotions to your recommendations. For more information about adding front and back promotions, see Add promotions.
The VEC screen displays the recommendation design on your page.
Preview mode allows you to interact with your recommendations, much as a visitor would.
When you are finished previewing your recommendations, click Compose.
The flow diagram leads you through the steps of choosing the audience for the activity, setting up experiences, and specifying success metrics. From the flow diagram, you can do the following:
Change the audience that will see the recommendations
By default, all users see the recommendations. However, you can target recommendation to a specific audience.
For a Recommendations activity, the control group sees the page without any recommendations.
View the criteria
Change the collection (next to the Criteria label)
Change the percentage of entrants who see the control experience
View the design code
Change or remove a design
For example, type a name (required) and objective (optional) for the activity. For information about the settings, see Recommendations Activity settings.
An overview of your activity is displayed. From the Overview page, you can:
Activate the activity
Edit the activity
Pin the activity to your Experience Cloud board
View your experience URLs
Change the percentage of activity entrants who see the control experience
Show or hide criteria details
View the code for your designs
Activity collisions occur when multiple activities are set to deliver content to the same page, and may cause unexpected content to be displayed.