Adobe ensures that the availability and performance of the targeting infrastructure is as reliable as possible. However, a communication breakdown between an end-user’s browser and Adobe’s servers can cause an interruption in content delivery.
To safeguard against service interruptions and connectivity issues, all locations are set up to include default content (defined by the client), which is surfaced if the user’s browser cannot connect to Target.
No changes are made to the page if the user’s browser cannot connect within a defined timeout period (by default,15 seconds). If this timeout threshold is reached, a setting is changed in the cookie so the user sees default content for all other locations immediately. This state lasts for a half hour, after which the user’s browser again attempts to contact Adobe’s servers for content requests.
Adobe protects the user experience by optimizing and safeguarding performance.