An offer is the content displayed on your webpages during campaigns or activities.

When you test your webpages, you measure the success of each experience with different offers in your locations.

An offer can contain different types of content, including:

  • Image
  • Text
  • HTML
  • Link
  • Button

For example, a webpage might display either of two offers, depending on whether the visitor has been to your site before.

An experience determines which content displays when particular conditions are met.