Primarily, a location is a page on your website. It could also refer to a place in a mobile app, an email, or any other place where you run an optimization.
Locations are essential to activities and experiences. You decide whether any location can do one, both, or none of the following:
Locations are combined with audiences to provide an almost endless number of options for targeting information to your customers. For example, if a visitor has never been to the site before, you might display a discount coupon for new customers. Likewise, the page might be changed to display offers that are more optimized to returning customers.
You can also use locations to track a visitor's progress through your Web site, or to track whether the visitor completes a specific success metric, such as adding an item to the shopping cart or completing a purchase.