Primarily, a location is a page on your website. It could also refer to a place in a mobile app, an email, or any other place where you run an optimization.

A location is the page or area on the page where an offer is displayed. An offer is the actual content that is displayed in the mbox. When a particular offer displays is controlled by an experience.

Locations are essential to activities and experiences. You decide whether any location can do one, both, or none of the following:

  • Display and swap content for visitors.
  • Log visitor behavior.

In Target Standard, a location can be any element on a page, as long as the page contains a single line of code that enables Target in the <head> section of each page you want to track. This line of code calls the JavaScript libraries needed to collect information and deliver targeted experiences to your visitors.

See Understanding the Target JavaScript Libraries for more information about the differences between location implementation in Target Standard and the mbox implementation in Target Classic.

Locations are combined with audiences to provide an almost endless number of options for targeting information to your customers. For example, if a visitor has never been to the site before, you might display a discount coupon for new customers. Likewise, the page might be changed to display offers that are more optimized to returning customers.

You can also use locations to track a visitor's progress through your Web site, or to track whether the visitor completes a specific success metric, such as adding an item to the shopping cart or completing a purchase.