Optimize your targeted content to activity entrants who meet specific criteria.

Audiences define the target for your activity and are used anywhere where targeting is available.

Using Audiences in Adobe Target (6:21)

This video explains how to use audiences in Target Standard/Premium.

  • Explain the term "Audience"

  • Explain the two ways audiences are used for optimization

  • Find audiences in the Audiences list

  • Target an activity to an audience

  • Use audiences for passive reporting in an activity

Target audiences are a defined set of visitor criteria. Offers can be targeted to specific audiences (or segments). Only visitors who belong to that audience see the experience that is targeted to them.

For example, you might target an activity to an audience made up of visitors who use a particular browser or operating system.

Or, your campaign might be targeted at visitors from one geographical region, or people who access your page from a certain search engine.

In Target Classic, you can target a mobile device that meets certain criteria, such as a certain device maker or a specific screen size. So, for example, you might link to either your iPad or Android app.

Audiences can be saved for reuse in multiple activities, or they can be created for a specific campaign.

Audience Type Description

Reusable audiences

Reusable audiences can be selected for any test. Changing one of these audiences changes it for all activities that use it.

Custom segments

Custom segments (also known as campaign-specific segments) are specific to a campaign in Target Classic. They are created as a part of the campaign and cannot be reused in other campaigns.

Shared audiences

Audiences can be shared across Adobe Experience Cloud solutions. See Experience Cloud Audiences for examples.

For information about how the visitor profile tracks information about visitors to your site, see Visitor Profiles.