The Publish features let you simultaneously post content to Facebook, Google+, and LinkedIn pages that you manage; your Twitter and Sina Weibo accounts; and your YouTube channels. You can also publish to Audience Groups and Page Groups.
Although you can create content and simultaneously publish that content to multiple providers, you can edit the content for Twitter accounts independently to meet specific requirements for that provider. For example, if you create content to publish on Facebook and Twitter, the Facebook post has a limit of 5,000 characters. The tweet has a limit of 140 characters. You can type a long status update for Facebook and then edit the tweet content independently so that it complies with Twitter length regulations or add a hashtag.
The Social user interface has been designed to work on desktops, tablets, and mobile devices. Depending on the device you are currently using, the user interface automatically adjusts to provide the optimal user experience.
For more information, see Publisher Page.
Click Schedule to specify a schedule for posting.