Create or Edit a Post in Content Calendar

Create a new post from with the Content Calendar or edit an existing post.

Adobe EnterpriseTV Training Videos: Post Publishing, Multi-Platform Publishing, Publisher Settings, Audience Publishing, Content Calendar Overview, Content Calendar Working with Posts, Content Calendar Multi-Platform Posts, and Content Calendar Drafts & Templates.

  1. To create a new post from within the Content Calendar (Publish > Content Calendar), click .

    Or

    To edit an existing post from with the Content Calendar (Publish > Content Calendar), click or tap the desired post to open it in editing mode.

    While editing a post, you can edit the parent post or a child post. You can also edit all tweets at the platform level. For more information, see Edit Parent or Child Posts in Content Calendar.

  2. Complete the desired tasks:

Specify the Post Text

Steps Details
  1. Type the text in the text box, including URLs (if desired).
    Note: After you assign social platforms and properties (as explained in the row below), two icons display below the text box:
    1. : Lets you create or edit text that applies to all assigned platforms and properties.
    2. : Lets you create or edit text that applies only to assigned Twitter accounts.
  2. (Conditional) To create or edit text that applies to all platforms and properties assigned to the post, ensure that the Parent button is selected ( ), then type or edit the text as desired.
  3. (Conditional) To create or edit text (add a hastag, for example) that applies only to tweets, click the Twitter button ( ), then type or edit the text as desired.

The SocialPublisher lets you simultaneously specify text for multiple social properties (Facebook pages, Twitter accounts, Google+ pages, LinkedIn company pages, YouTube channels, and Sina Weibo accounts).

As you type text for your post, you can see how the Social UI accommodates posting from different device types. If you are working on a desktop device, notice that the preview panes in the third column update to show you what the published post will look like on each property. If you are working on a tablet or other mobile device, notice that a Preview button displays that lets you view the preview panes.

For Facebook, Google+, LinkedIn, and YouTube videos, you can type as many as 5,000 characters. For Twitter, you can type as many as 140 characters. For Sina Wiebo, you can type as many as 140 double-byte characters or 280 single-byte characters.

As you type text, the number of available characters remaining displays below the text box. Note that this number reflects the most restrictive character limit, depending on which social properties you selected. For example, if you selected only Facebook and Google+ properties, the character limit displays 5,000. If you selected one or more Twitter accounts, the character limit displays 140. If your text exceeds the character limit for Twitter, you can edit the text in the Twitter preview panel while allowing more text in the Facebook and Google+ preview panels. This functionality lets you create and publish content appropriate to each property.

Note that for Twitter posts, there is an auto-complete functionality that automatically fills in users' Twitter handles and hashtags as you begin typing the @ sign and a Twitter handle or the # sign. You can continue typing the handle or hashtag or you can select it from the list that displays. Social uses all of the Twitter handles that you have mentioned or followed during the last 60 days and the hashtags you have mentioned in the last 60 days as a basis for the auto-complete functionality.

Social supports Twitter Cards. For more information, see Use Twitter Cards.

You can click the Text Direction icon to change the text direction. Clicking this icon toggles between left-to-right text and right-to-left text.

If you include one or more inline links in a post, you can shorten them using your configured link shorteners. You must shorten all links if you want to track the post by campaigns. For detailed information about shortening links, see Generate Short URLs in Posts.

The default link shortener is ctx.ly. If you add additional link shorteners, they displays as well.

Assign Social Properties

Steps Details
  1. Click Social Properties.
  2. Select one or more social properties from the drop-down list:
    • Audience Groups
    • Page Groups
    • Facebook Pages
    • Twitter Accounts
    • Google+ Pages
    • LinkedIn Companies
    • YouTube
    • Sina Weibo

You can also use the Search box to locate and select the desired social properties.

Note: If displays in the upper, right corner of the post, a social property needs to be re-authorized or the post will fail. Hover over the icon to display a message and a link to re-authorize the property.

Select the desired targets to which you want to publish content.

Audience Groups: Lets you post content to a specific audience. An audience is a collection of people or fans. For more information, see Facebook Audiences.

Page Groups: Lets you post content simultaneously to a group of Facebook pages or to a collection of Like nodes on the Facebook Open Graph. This option lets you post to every page or node in that group or collection. A Like node is a virtual collection of anyone who has clicked a Facebook Like button outside of Facebook (for example, on a web page or display advertisement). Using this option, you can further communicate with every Facebook user who has clicked one of your Like buttons. For more information, see Page Groups.

Facebook Pages: Lets you post content to the Wall of one or more Facebook pages that you manage.

Twitter Accounts: Lets you post content to one or more Twitter accounts that you manage.

Google+ Pages: Lets you post content to one or more Google+ pages that you manage.

LinkedIn Companies: Lets you post content to one or more LinkedIn company pages that you manage. For more information, see Publishing Posts to LinkedIn Company Pages.

YouTube: Lets you post video assets to YouTube channels that you manage and add videos to playlists. Unlike posts for other social properties (Facebook status updates, and Twitter tweets, for example) YouTube videos exist longer and are relevant for a longer period of time.

Sina Weibo: Lets you post content (text and image posts) to one or more Sina Weibo accounts that you manage. Sina Weibo, used primarily in China, is similar to Twitter. Note that at this time, no analytics APIs are available from Sina Weibo. As a result, Social does not offer analytic capabilities for Sina Weibo.

As you add social properties, they are listed at the top of the list (below the search filter). To remove a property, click the x on the property's tile.

If you create content and assign it to multiple social platforms and properties simultaneously, Social automatically displays a parent (master) post and child posts in the Content Calendar. For conceptual information about parent posts and child posts, see Parent and Child Posts.

Note: Depending on the social properties you select, some of the other options might not be available. For example, if you select a Twitter account, the Post Predictions and Target option are not available. Other times, you will receive a notice if an element is not available for a certain property type.

Assign a Campaign

Steps Details
  1. Click Campaign.
  2. Select the desired campaign from the drop-down list.

You can also use the Search box to locate and select the desired campaign.

A campaign is a marketing effort used to bring visitors to a specific website. For example, if a campaign advertises a specific credit card, the campaign could be a series of creative elements (links, Flash Multimedia posts, tweets, and so forth) advertising the card's interest rate and benefits. The campaign's tracking code on each creative element lets you track the effectiveness of the campaign by letting you know which link a user clicked to come to your website.

You can specify a default campaign to streamline publishing and governance.

For more information, see Campaigns.

In addition to the campaign tracking code (adbsc) that is automatically appended to the post's URL, Social also appends three additional parameters:

  • adbid: The post's native post ID (for example, its native ID assigned by Twitter).

  • adbpr: The post's property ID (for example the Twitter account's ID).

  • adbpl: An abbreviation for the post's platform identifier (for example, tw).

The following example shows the parameters added by Social:

http://twitter.com/?adbid=12345&adbpl=tw&adbpr=6789&adbsc=social_20141006

These URL parameters tie your campaign to your social engagement data visible in Adobe Analytics.

Note: The addition of these new parameters will not change any parameters you have defined. If you have set up custom parameters in Adobe Analytics, they will not be affected. Note that the Adobe parameters appear first, followed by your custom parameters. There will only be a conflict if you use the exact same parameters. If you think there might be a conflict, please contact your Social Account Manager.

Customers who are manually linking post engagement data to post-level campaign data will see significant reduction in time spent on reporting.

In Adobe Analytics, the Platform, Property, and Post reports under the Social tab can now pull in campaign conversion data in addition to the existing listening and engagement data.

For example, you can run a Platforms report that shows Social Mentions and Average Sentiment, next to Likes and Followers next to Visits to your website from that platform. In the Post report you can see Post Impressions alongside revenue driven by this post.

This release of Social adds many new metrics for owned social properties, in addition to those previously accessible from the Metric Selector in Analytics. More metrics will be supported in the future. For a list of new metrics, see New Engagement Metrics for Owned Social Properties.

For more information about the integration between Adobe Social and Analytics, see Owned Social Properties Reports.

Specify Targets

Steps Details
  1. Click Targets.
  2. Click the desired social property, then specify the desired targeting options.

Facebook

The following options are available for Facebook:

Estimated Reach: (Facebook Only. No user interaction required.) Social estimates the number of Facebook users who will be reached by this post's targeting settings. As you configure the various targeting settings, such as geo, gender, or age, the reach estimate automatically updates.

Geo: From the drop-down list, choose one or more target countries. You can then choose to post the content to everywhere in that country or to a specific state or city. Note that geo-targeted posts are determined by the location listed in the Facebook user's profile. Geo-targeted posts are not determined by IP address.

Languages: From the drop-down list, choose one or more target languages. The content is posted only to fans in the selected geographic location who speak the specified language. Language is based on what fans specify as their language on their Facebook profiles. You can target by language without using location targeting.

The post displays in users' News Feeds based on Facebook's location algorithm, which takes into account their IP address, network, and current city. Languages spoken are also taken into account.

If a location is not listed in Adobe Social, but it exists in Facebook, contact your Account Manager and we can add it to the list.

Age: Use the age pointers to specify the target age range. Be aware that Facebook does not permit certain types of advertising to minors. For example, you cannot advertise alcoholic beverages to people in the 13-18 year-old range.

Gender: Select All, Male, or Female.

Education Level: Select All, In High School, In College, or College Alumni. If you choose In College, or College Alumni, the following options are available:

  • College: Specify one or more target colleges.
  • College Major: Specify one or more college majors.

Relationship Status: Select one or more relationship statuses: Single, In Relationship, Married, Engaged, or Not Specified.

Interested In: Select All, Male, or Female.

Workplace: Select one or more target workplaces.

When you are finished selecting targeting options, click Apply Target.

Note: If you apply demographic targeting to a Facebook post, that post displays in the Newsfeeds only of users meeting the selected demographic criteria. However, it is normal Facebook behavior for that same posts to appear on your brand's Facebook page. This behavior is true for demographic-targets posts, but not for geo-targeted posts. If you do not want demographic-targeted posts to appear on your brand's Facebook page, you can hide them. For more information, see How Do I Control Who See's my Page's Posts in the Facebook Help Center.

Twitter

The following options are available for Twitter:

Country: From the drop-down list, choose one or more target countries. The content is posted only to users in the selected countries.

Region: From the drop-down list, choose one or more target regions. The content is posted only to users in the selected regions.

City: From the drop-down list, choose one or more target cities. The content is posted only to users in the selected cities.

The Twitter API provides the list of countries, regions, and cities that are available in Social.

The Country, Region, and City options are not related to each other. For example, after you select a country, you can also select regions and cities that are not in that country. However, if you select a country, a region in that country, and a city within that country, the widest audience is targeted. For example, if you select United States, California, and San Francisco, you might expect the tweet to target San Francisco only. In this scenario, the widest audience is targeted: United States.

When you are finished selecting targeting options, click Apply Target.

Note: For location-based targeting, a user's location is generated from a variety of signals, including mobile location. If a user moves from one geo location to another, it might take several days and several actions for that user's location to change. For example, suppose a user travels from the United States to Germany. Based solely on IP-location information, it might take several days for the location to change. However, if that user performs several actions, such as tweeting with his or her current location (Germany) from a mobile device, the location changes quicker.

Google+

The following options are available for Google+: Following, Customers, VIPs, Team Members, Your Circles, Extended Circles, and Public.

Select the desired circle.

Circles let you share posts with different groups of people. For example, you can create a group for family members, a group for co-workers, a group for college friends, and so forth. When you post in a specific circle, the post shows in the stream only for those people in that circle.

Google includes four default circles for each page:

  • Following
  • Customers
  • VIPs
  • Team Members

These default circles can be edited or removed by the page administrator.

Social includes three default circles for each page:

  • Your Circles (followers you have added to your circles)
  • Extended Circles (followers or followers in your circles)
  • Public (anyone can see the post)

You can target multiple circles in one post. Each circle has a maximum number or 5,000 followers at this time due to Google limitations.

When you are finished selecting targeting options, click Apply Target.

LinkedIn

Include: From the drop-down list, select Employees and Non-Employees or Non-Employees Only.

Company Size: From the drop-down list, choose Self Employed or the desired company size number ranges. You must target at least 100 employees and you can select a maximum of ten size ranges.

Industry: From the drop-down list, choose one or more target industries. The content is posted only to users in the selected industries. You can select up to ten industries.

Job Function: From the drop-down list, choose one or more job functions. The content is posted only to users in the selected functions. You can select up to ten functions.

Seniority: From the drop-down list, choose one or more seniority levels. The content is posted only to users with the selected level. You can select up to ten levels.

Geography: From the drop-down list, choose one or more geographic locations. The content is posted only to users in the selected locations. You can select up to ten locations.

When you are finished selecting targeting options, click Apply Target.

Schedule a Post

Steps Details
  1. Click Schedule.
  2. Click Now to post the content immediately.

    Or

    Click Later to post the content according to schedule, then use the Date, Time, and Time Zone options to specify when you want to post the content. The date and time cannot be in the past. You can schedule a post up to one year in advance.

You can schedule an unlimited number of posts. You can edit or cancel scheduled posts, as desired.

Posts can be scheduled at one-minute intervals.

Insert an Image

Steps Details
  1. Click Attach Content.

  2. Click Media > Add an Image.

  3. Specify the URL to upload the image from the web.

    Or

    Click Import from Assets to open the Marketing Cloud Asset Selector, select the desired image, then click .

    Or

    Click Browse, then browse to and select the image from your computer.

Photos: Photos and images get a much higher click-through rate than regular status updates. The SocialPublisher makes it easy to publish images. For Facebook, these posts will appear on your Wall and in your fans' individual News Feeds. For Google+, these posts will appear on your Google+ pages and on your fans' individual Streams. For Twitter, these posts will appear in your fans' Twitter feeds. For LinkedIn company pages, these posts will appear on your page and in users' individual feeds.

Image formats should be .jpg, .gif, or .png. The image size should be no larger than 2 MB. Animated .gif images can be published to Twitter.

About the Marketing Cloud Asset Selector: Social customers will be able to upload images and videos from the Marketing Cloud Asset Selector only if they are Adobe Marketing Cloud customers. You must log in to Social using your Adobe ID using the Marketing Cloud.

Note: Contact your Social Account Manager if you would like to upload assets from the Marketing Cloud Assets Selector.

For more information, see Adobe Marketing Cloud help.

Create and Share a Photo Album

Steps Details
  1. Click Attach Content, click Media.
  2. Click Create/Share Photo Album, then specify the album's name.
  3. Click Add Photos, then browse to and select multiple images.
  4. Specify the caption for each image.
  5. To specify the album's cover image, click the image, then select Set as Album Cover.

Photo Albums apply to Facebook only.

To remove an image from the album, click the desired image, then select Remove Image.

Note: There are important differences with photo album posts whether or not you use the Post Audience feature (described below) to target your audience.

Non-Targeted Album Posts: If you do not target your albums using the Target feature, post analytics are not available. Non-targeted photo album posts do not display in the Post Analytics report.

Non-targeted photo album posts display with images in users' Newsfeeds, with the image you specified as its cover at the top, as shown below:

Targeted Album Posts: If you target your albums using the Target feature, post analytics are available. Photo album posts display in the Post Analytics report.

Because of Facebook limitations, targeted photo album posts do not display with the images in users' Newsfeed as with non-targeted posts. After you select targeting options, a message displays informing you that the appearance of the post on users' Newsfeeds changes when shared with a targeted audience. The photo album displays as a Small Image post on users' Newsfeeds, as shown below. Users can click the image to display all photos in the album.

Upload a Video

Steps Details
  1. Click Attach Content.

  2. Click Media > Add Video.

  3. Specify the URL to upload the video from the web.

    Or

    Click Import from Assets to open the Marketing Cloud Asset Selector, select the desired video, then click .

    Or

    Click Browse, then browse to and select the video from your computer.

  4. Select a still frame to be used as the video's thumbnail image, then click Finish.
  5. (Conditional) For Facebook videos, add a title, then under Video Thumbnail, select From Video or Upload.

The Social Publisher makes it easy to publish videos. You can select a still frame from anywhere in the video to use as the video's thumbnail image in the post.

For Facebook, these posts appear on your Wall and in your fans' individual News Feeds. For Google+, these posts appear on your Google+ pages and on your fans' individual Streams. For YouTube, these posts appear in your YouTube channels.

You cannot use audience groups and targeting with videos.

About the Marketing Cloud Asset Selector: Social customers will be able to upload images and videos from the Marketing Cloud Asset Selector only if they are Adobe Marketing Cloud customers. You must log in to Social using your Adobe ID using the Marketing Cloud.

Note: Contact your Social Account Manager if you would like to upload assets from the Marketing Cloud Assets Selector.

For more information, see Adobe Marketing Cloud help.

YouTube Notes: For more information, see Publish a YouTube Video.

Facebook Notes: The SocialPublisher posts videos with native Facebook playback. Users' must enable Video in order for the video story to display. To do this, users must add video permission inside Facebook (Account Settings > Apps > Video > Edit Settings > Publish Content to My Wall).

Facebook limits the functionality available with video posts:

  • You cannot geo-target a post with a video attachment.
  • You cannot customize an action link name for the video.
  • Because of a Facebook limitation, Facebook video titles with non-ASCII characters are truncated and garbled after being published.

Social supports a few methods of video publishing. You can choose to use the Publisher and upload a video as described here or you can publish videos as stream apps: embedded or just add a YouTube URL.

Attach a Custom Link

Steps Details
  1. Click Attach Content, click Link.
  2. From the Select Link Type drop-down list, select Custom Link.
  3. Specify the link's URL (ensure that your include http://), then click .

    Notice that Social automatically pulls thumbnail images from the link.

  4. Use the left and right arrows to change the image.

    Or

    Select Upload, then specify an image's URL or click Browse to locate and select an image from your computer.

Post a link on Facebook and Google+ pages that you manage and to Twitter accounts direct fans to a specific URL or web page. For Facebook, these posts will appear on your Wall and in your fans' individual News Feeds. For Google+, these posts will appear on your Google+ pages and on your fans' individual Streams. For Twitter, these posts will appear in your fans' Twitter feeds.

A link is the best way to share content. Social makes link tracking and analytics easy by automatically shortening URLs using our custom cxt.ly short URL service and by tracking the Click-Throughs.

Twitter does not support actionable links. If you selected one or more Twitter accounts for the post, select Attach as an Inline Link for Twitter, if desired.

Attach a Facebook App Link

Steps Details
  1. Click Attach Content, click Link.
  2. From the Select Link Type drop-down list, select Facebook App Links.
  3. From the Select Application drop-down list, select the desired application.
  4. From the Select Facebook Page for App drop-down list, the location where the application currently resides.

    This could be another Facebook page or a website where you previously published the application.

  5. Under Link Thumbnail, select From URL or Upload.

    If you select From URL, the image you chose when publishing the application is used. Or, you can select Upload, then specify an image's URL or click Browse to locate and select an image from your computer.

  6. In the Link Title box, specify the action link name that appears to the right of the image on the post.
  7. In the Link Description box, specify the description that appears to the right of the image on the post.

Post a link on Facebook and Google+ pages, and to Twitter accounts to direct fans to a specific application created in Social. For Facebook, these posts will appear on your Wall and in your fans' individual News Feeds. For Google+, these posts will appear on your Google+ pages and on your fans' individual Streams. For Twitter, these posts will appear in your fans' Twitter feeds.

A link is the best way to share content. Social makes link tracking and analytics easy by automatically shortening URLs using our custom cxt.ly short URL service and by tracking the Click-Throughs.

Twitter does not support actionable links. If you selected one or more Twitter accounts for the post, select Attach as an Inline Link for Twitter, if desired.

Upload a Facebook Cover Photo (Facebook Only)

Steps Details
  1. Click Attach Content, then click More.
  2. Click Upload Facebook Cover Photo.
  3. Specify the image's URL to upload the image from the web.

    Or

    Click Browse, then browse to and select the image from your computer.

Post or update a cover photo on Facebook pages that you manage. You can post the cover photo immediately or according to schedule.

Image formats should be .jpg, .gif, or .png. For best results, the image should be 851 x 315 pixels.

Facebook cover photos cannot be posted to audiences using pre-defined targeting. No analytic information is available for Facebook cover photos.

Share an Event (Facebook Only)

Steps Details
  1. Click Attach Content, then click More.
  2. Click Share an Event.
  3. Select the desired page from which to share the event.
  4. Select to not display an event image by clicking None.

    Or

    Click Upload to browse to and select the image file.

    Or

    Specify the image's URL to upload it from the web.

Post an event on Facebook pages that you manage. These posts appear on your Wall and in your fans' individual News Feeds to inform fans about upcoming events or to organize social gatherings.

Attach Tags

Steps Details
  1. Click Tags.
  2. Type the text for the tag.

    Or

    Select the desired tag from the drop-down list.

Information you type in the Tags box is not viewable outside of the Social product. Facebook fans and Twitter followers, for example, cannot see this information. Other Social users in your organization can see this information when they view pending posts. You can use tags to categorize this post. Tags are not sent to SAINT or to Adobe Analytics.

Add Notes

Steps Details
  1. Type the desired text in the Add a New Note text box.
  2. Click to add additional notes.

Add information that only internal Social users can see. For example, you can add notes about changes that have been made to the post or changes that need to be made. Or, you can add information about scheduling or targeting changes. You can use the notes feature as an audit trail because each note has a timestamp.

Preview a Post

Steps Details
  1. Click .

If the post is applicable to more than one social property, a preview of the post on each property displays. For tweets, you can click links to view the photo and reply to, retweet, or favorite the tweet.

Duplicate a Post

Steps Details
  1. Click .

Duplicate a post and you can then edit the duplicate to create a new, similar post. Because content access is controlled by page permissions, you might want to duplicate a post assigned to one social property and then assign it to another property to give users with permissions to view content for that page access to the post.

Move a Post to Draft

Steps Details
  1. Click .

Moving a post to draft removes the post from your Content Calendar (List View, Month View, or Week View) and places it on the Draft View. Moving a post to draft lets you create a draft of that post that you can further edit, share with other users, or use to create a sticky draft. For more information, see View or Create Post Drafts and Templates.

Delete a Post

Steps Details
  1. Click .

Delete the selected post.

Click Save to save the post without publishing it. This option creates a sticky draft that you can use as a template for future posts. For more information, see View or Create Post Drafts and Templates.

Or

Click Publish to publish the post immediately.

Note: If a user with approval rights in a publishing workflow edits a post in any way, the post still needs to be explicitly approved by clicking Approve in the top right corner of the post's tile in the Content Calendar.