Publish Anywhere Workflow

Configure posts using Publish Anywhere from anywhere in Social.

This section contains the following information:

Expand Publish Anywhere to Full-Screen Mode (Optional)

Steps Details
  1. Click in the Publish Anywhere toolbar.
  2. (Optional) Leave Publish Anywhere in full-screen mode when you finish creating your post if you want to always use it in that mode.

Expand the Publish Anywhere interface to full-screen mode to allow yourself more room to create, edit, and review your post.

If you prefer using the full-screen mode, simply leave Publish Anywhere in that state and it'll display the same way every time you click Publish Anywhere from anywhere in Social.

To expand the Publish Anywhere publisher to full-screen mode to allow yourself more room to create, edit and review your post, click in the Publish Anywhere tool bar:

Assign Social Properties

Steps Details
  1. Start typing the desired property, group, or audience in the Post To box.

  2. Select one or more social properties from the list:

    • Audience Groups
    • Page Groups
    • Facebook Pages
    • Twitter Accounts
    • Google+ Pages
    • LinkedIn Companies
    • YouTube
    • Sina Weibo
Note: If displays next to the name, a social property needs to be re-authorized or the post will fail. Hover over the icon to display a message.

Select the desired targets to which you want to publish content.

You can quickly select one or more social properties from the small property tiles that display below the Social Properties option. Tiles display for the properties that you have most frequently used in the last 30 days. This feature lets you quickly find and publish content to those properties that are most important to you.

You can also select one or more targets from the following lists:

Audience Groups: Lets you post content to a specific audience. An audience is a collection of people or fans. For more information, see Facebook Audiences.

Page Groups: Lets you post content simultaneously to a group of Facebook pages or to a collection of Like nodes on the Facebook Open Graph. This option lets you post to every page or node in that group or collection. A Like node is a virtual collection of anyone who has clicked a Facebook Like button outside of Facebook (for example, on a web page or display advertisement). Using this option, you can further communicate with every Facebook user who has clicked one of your Like buttons. For more information, see Page Groups.

Facebook Pages: Lets you post content to the Wall of one or more Facebook pages that you manage.

Twitter Accounts: Lets you post content to one or more Twitter accounts that you manage.

Google+ Pages: Lets you post content to one or more Google+ pages that you manage.

LinkedIn Companies: Lets you post content to one or more LinkedIn company pages that you manage. For more information, see Publishing Posts to LinkedIn Company Pages.

YouTube: Lets you post video assets to YouTube channels that you manage and add videos to playlists. Unlike posts for other social properties (Facebook status updates, and Twitter tweets, for example) YouTube videos exist longer and are relevant for a longer period of time.

Sina Weibo: Lets you post content (text and image posts) to one or more Sina Weibo accounts that you manage. Sina Weibo, used primarily in China, is similar to Twitter. Note that at this time, no analytics APIs are available from Sina Weibo. As a result, Social does not offer analytic capabilities for Sina Weibo.

As you add social properties, they are listed at the top of the list (below the search filter). To remove a property, hover over the property and click the x on the property's tile.

If you create content and assign it to multiple social platforms and properties simultaneously, Social automatically displays a parent (master) post and child posts in the Content Calendar. For conceptual information about parent posts and child posts, see Parent and Child Posts.

Note: Depending on the social properties you select, some of the other options might not be available. For example, if you select a Twitter account, the Post Predictions and Target option are not available. Other times, you will receive a notice if an element is not available for a certain property type.

Facebook Branded Content

Steps Details
  1. Click , then click Branded Content.
  2. Click in the newly added Branded Content section and start typing the desired Page.
  3. Select one verified Page from the list.

When publishing 3rd party branded content that is not the brand of your own Facebook page, you can tag the featured 3rd party in your post from Publish Anywhere. Branded content is only allowed from Verified Pages (pages with a blue Facebook badge in the lower right-hand corner).

Additional information:

Note: Certain Facebook brands do not allow themselves to be tagged in Branded Content.

Specify the Post Text

Steps Details
  1. Type the text in the text box, including URLs (if desired).

Social lets you simultaneously specify text for multiple social properties (Facebook pages, Twitter accounts, Google+ pages, LinkedIn company pages, YouTube channels, and Sina Weibo accounts).

For Facebook, Google+, LinkedIn company pages, and YouTube videos, you can type as many as 5,000 characters. For Twitter, you can type as many as 140 characters. For Sina Weibo, you can type as many as 140 double-byte characters or 280 single-byte characters.

As you type text, the number of available characters remaining displays below the text box. Note that this number reflects the most restrictive character limit, depending on which social properties you selected. For example, if you selected only Facebook and Google+ properties, the character limit displays 5,000. If you selected one or more Twitter accounts, the character limit displays 140. For more information on Twitter character counts and limits, see the Twitter blog.

Facebook: You can use @mentions functionality to cross-promote content and increase reach and audience awareness in your collaborative efforts with other brands, talent, and places. For more information, see Facebook @mentions.

Twitter: Note that for Twitter posts, there is an auto-complete functionality that automatically fills in users' Twitter handles and hashtags as you begin typing the @ sign and a Twitter handle or the # sign. You can continue typing the handle or hashtag or you can select it from the list that displays. Social uses all of the Twitter handles that you have mentioned or followed during the last 60 days and the hashtags you have mentioned in the last 60 days as a basis for the auto-complete functionality.

Social supports Twitter Cards. For more information, see Use Twitter Cards.

Link Shortening: If you include one or more inline links in a post, you can shorten them using your configured link shorteners. You must shorten all links if you want to track the post by campaigns..

You can also configure auto-shortening and specify a default shortener. See "Enable Auto-Shortening" below.

For detailed information about shortening links, see Generate Short URLs in Posts

The default link shortener is ctx.ly. If you add additional link shorteners, they displays as well.

Attach Images

Steps Details
  1. Click to display the Attach Media controls.

  2. Drag the image into the box.

    Or

    Click Browse for Photo, then browse to and select the desired image.

    Or

    Click URL to Upload Photo or Video, then specify the URL to upload the image from the web.

    Or

    Click Import from Assets to open the Marketing Cloud Asset Selector, select the desired image, then click .

  3. (Optional) Use the built-in photo editing tools to customer the image.

    For more information, see Use Photo Editing Tools.

Photos and images get a much higher click-through rate than regular status updates. Social makes it easy to publish images. For Facebook, these posts will appear on your Wall and in your fans' individual News Feeds. For Google+, these posts will appear on your Google+ pages and on your fans' individual Streams. For Twitter, these posts will appear in your fans' Twitter feeds. For LinkedIn, these posts will appear on your LinkedIn company page.

Image formats should be .jpg, .gif, or .png. The image size should be no larger than 2 MB. Animated .gif images can be published to Twitter.

You can quickly edit, optimize, and touch up photos from within Publish Anywhere. Social users do not need external platforms for lightweight photo editing or have creative teams make adjustments to photos. Hover over your picture to display the edit icon to open the built-in photo editor. For more information, see Use Photo Editing Tools.

Twitter Only: You can create multi-image tweets using Publish Anywhere. After posting the first image, a plus sign displays. Click the plus sign to add another image. You can add as many as four images.

About the Marketing Cloud Assets core service: The Assets core service is a centralized repository to store, share, and sync digital assets across Creative Cloud and Marketing Cloud solutions. Social customers can upload images, documents, and files to the Marketing Cloud that are then accessible to publish in Adobe Social via the Asset Selector. Note that your company must be provisioned for the Adobe Marketing Cloud and you must log in to Social using your Adobe ID.

Note: Contact your Social Account Manager if you would like to upload assets from the Marketing Cloud Assets Selector.

For more information, see Adobe Marketing Cloud help.

Attach Videos

Steps Details
  1. Click to display the Attach Media controls.

  2. Drag the video into the box.

    Or

    Click Browse for Video, then browse to and select the desired Video.

    Or

    Click URL to Upload Photo or Video, then specify the URL to upload the image from the web.

    Or

    Click Import from Assets to open the Marketing Cloud Asset Selector, select the desired image, then click .

    Note that only accounts that are set up with Adobe Experience Manager Assets (on demand) can browse to and select videos from the Marketing Cloud Asset Selector.

The Social Publisher makes it easy to publish videos. You can select a still frame from anywhere in the video to use as the video's thumbnail image in the post.

For Facebook, these posts appear on your Wall and in your fans' individual News Feeds. For YouTube, these posts appear in your YouTube channels.

You cannot use audience groups and targeting with videos.

Social supports a few methods of video publishing. You can choose to use the Publisher and upload a video as described here or you can publish videos as stream apps: embedded or just add a YouTube URL.

About the Marketing Cloud Asset Selector: Social customers will be able to upload images and videos from the Marketing Cloud Asset Selector only if they are Adobe Marketing Cloud customers. You must log in to Social using your Adobe ID using the Marketing Cloud.

Note: Contact your Social Account Manager if you would like to upload assets from the Marketing Cloud Assets Selector.

For more information, see Adobe Marketing Cloud help.

YouTube Notes: For more information, see Publish a YouTube Video.

Facebook Notes: The Social Publisher posts videos with native Facebook playback. Users' must enable Video in order for the video story to display. To do this, users must add video permission inside Facebook (Account Settings > Apps > Video > Edit Settings > Publish Content to My Wall).

Facebook limits the functionality available with video posts:

  • You cannot geo-target a post with a video attachment.
  • You cannot customize an action link name for the video.
  • Because of a Facebook limitation, Facebook video titles with non-ASCII characters are truncated and garbled after being published.

Twitter Notes: Video publishing is based on Twitter's API and Twitter does not currently provide any option for autoplay.

About the Marketing Cloud Assets core service: The Assets core service is a centralized repository to store, share, and sync digital assets across Creative Cloud and Marketing Cloud solutions. Social customers can upload images, documents, and files to the Marketing Cloud that are then accessible to publish in Adobe Social via the Asset Selector. Note that your company must be provisioned for the Adobe Marketing Cloud and you must log in to Social using your Adobe ID.

Note: Contact your Social Account Manager if you would like to upload assets from the Marketing Cloud Assets Selector.

For more information, see Adobe Marketing Cloud help.

Attach Links

Steps Details
  1. Copy the URL for the link you want to share.
  2. Right click in the body of Publish Anywhere and click Paste.
  3. (Alternate) Type out the URL for the link you want to share in the body of Publish Anywhere.

The link will appear in your post and Social will fetch the description, title, and thumbnail relevant to your link. Once that information has been pulled, you can remove the link from your post, shorten it using the in-line shortner, or leave it as-is.

Character and size limits:

LinkedIn:

  • Description: 256 characters
  • Title: 200 characters
  • Thumbnail: 2MB
Note: Facebook no longer allows users to modify link metadata (headline, description, thumbnail). Click here for more information.

Schedule Post

Steps Details
  1. Click to display the Attach Media controls.

  2. Drag the image into the box.

    Or

    Click Browse for Photo, then browse to and select the desired image.

    Or

    Click URL to Upload Photo or Video, then specify the URL to upload the image from the web.

  3. Click , then select the desired date.
  4. Specify the desired time and time zone when you want to post the content.

The default behavior of the scheduler is to post the content later according to schedule rather than immediately.

Posts can be scheduled at one-minute intervals. The date and time cannot be in the past. You can schedule a post up to one year in advance. You can schedule an unlimited number of posts. You can edit or cancel scheduled posts, as desired.

Assign a Campaign

Steps Details
  1. Click , then select the desired campaign.

A campaign is a marketing effort used to bring visitors to a specific website. For example, if a campaign advertises a specific credit card, the campaign could be a series of creative elements (links, Flash Multimedia posts, tweets, and so forth) advertising the card's interest rate and benefits. The campaign's tracking code on each creative element lets you track the effectiveness of the campaign by letting you know which link a user clicked to come to your website.

You can specify a default campaign to streamline publishing and governance.

For more information, see Campaigns.

In addition to the campaign tracking code (adbsc) that is automatically appended to the post's URL, Social also appends three additional parameters:

  • adbid: The post's native post ID (for example, its native ID assigned by Twitter).

  • adbpr: The post's property ID (for example the Twitter account's ID).

  • adbpl: An abbreviation for the post's platform identifier (for example, tw).

The following example shows the parameters added by Social:

http://twitter.com/?adbid=12345&adbpl=tw&adbpr=6789&adbsc=social_20141006

These URL parameters tie your campaign to your social engagement data visible in Adobe Analytics.

Note: The addition of these new parameters will not change any parameters you have defined. If you have set up custom parameters in Adobe Analytics, they will not be affected. Note that the Adobe parameters appear first, followed by your custom parameters. There will only be a conflict if you use the exact same parameters. If you think there might be a conflict, please contact your Social Account Manager.

Customers who are manually linking post engagement data to post-level campaign data will see significant reduction in time spent on reporting.

In Adobe Analytics, the Platform, Property, and Post reports under the Social tab can now pull in campaign conversion data in addition to the existing listening and engagement data.

For example, you can run a Platforms report that shows Social Mentions and Average Sentiment, next to Likes and Followers next to Visits to your website from that platform. In the Post report you can see Post Impressions alongside revenue driven by this post.

This release of Social adds many new metrics for owned social properties, in addition to those previously accessible from the Metric Selector in Analytics. More metrics will be supported in the future. For a list of new metrics, see New Engagement Metrics for Owned Social Properties.

For more information about the integration between Adobe Social and Analytics, see Owned Social Properties Reports.

Attach Tags

Steps Details
  1. Click .
  2. Type the text for the tag.

    Or

    Select the desired tag from the list.

Information you type in the Tags box is not viewable outside of the Social product. Facebook fans and Twitter followers, for example, cannot see this information. Other Social users in your organization can see this information when they view pending posts. You can use tags to categorize this post. Tags are not sent to SAINT or to Adobe Analytics.

For more information, see Social Tags.

Attach a Facebook Cover Photo (Facebook Only)

Steps Details
  1. Click , then click Attach Cover Photo.
  2. Specify the image's URL to upload the image from the web.

    Or

    Click Browse for Photo, then browse to and select the image from your computer.

Post or update a cover photo on Facebook pages that you manage. You can post the cover photo immediately or according to schedule.

Image formats should be .jpg, .gif, or .png. For best results, the image should be 851 x 315 pixels.

Facebook cover photos cannot be posted to audiences using pre-defined targeting. No analytic information is available for Facebook cover photos.

Attach an Event (Facebook Only)

Steps Details
  1. Click , then click Attach Facebook Event.
  2. Search for the desired event.
  3. Select to not display an event image by clicking None.

    Or

    Click Upload to browse to and select the image file.

    Or

    Specify the image's URL to upload it from the web.

Post an event on Facebook pages that you manage. These posts appear on your Wall and in your fans' individual News Feeds to inform fans about upcoming events or to organize social gatherings.

Set Dark Post (Facebook Only)

Steps Details
  1. Click > Dark Facebook Post.

The Dark Post option lets you create posts on Facebook that do not display on your Facebook Timeline but can be accessed with direct links.

This option lets social content creators create the content and send the link to their ad teams to promote as sponsored (paid) content. The ad teams can use the post ID to buy media in targeted segments in their advertising platforms.

You can create dark posts only in Adobe Social. You must promote the posts in another tool, such as Adobe Advertising Management (Media Optimizer) or natively in Facebook.

After you create a dark post, it displays in the Content Calendar with the dark post icon in its header, in the Post Analytics report, and in Facebook moderation feeds.

You can filter the Content Calendar to display only dark posts (Show Filters > Visibility > Dark Posts Only. See Display and Filter the Content Calendar.

You can filter the Post Analytics report to display only dark posts. See Post Analytics List View and Post Analytics Roll-Up View.

You can create a Facebook moderation feed that displays only dark posts. See Configure a Facebook Moderation Feed.

Specify Targets

Steps Details
  1. Click > Target Post.
  2. Specify the desired targeting options.

Facebook

The following options are available for Facebook:

Estimated Reach: (Facebook Only. No user interaction required.) Social estimates the number of Facebook users who will be reached by this post's targeting settings. As you configure the various targeting settings, such as geo, gender, or age, the reach estimate automatically updates.

Geo: From the drop-down list, choose one or more target countries. You can then choose to post the content to everywhere in that country or to a specific state or city. Note that geo-targeted posts are determined by the location listed in the Facebook user's profile. Geo-targeted posts are not determined by IP address.

Languages: From the drop-down list, choose one or more target languages. The content is posted only to fans in the selected geographic location who speak the specified language. Language is based on what fans specify as their language on their Facebook profiles. You can target by language without using location targeting.

The post displays in users' News Feeds based on Facebook's location algorithm, which takes into account their IP address, network, and current city. Languages spoken are also taken into account.

If a location is not listed in Adobe Social, but it exists in Facebook, contact your Account Manager and we can add it to the list.

Age: Use the age pointers to specify the target age range. Be aware that Facebook does not permit certain types of advertising to minors. For example, you cannot advertise alcoholic beverages to people in the 13-18 year-old range.

Gender: Select All, Male, or Female.

Education Level: Select All, In High School, In College, or College Alumni. If you choose In College, or College Alumni, the following options are available:

  • College: Specify one or more target colleges.
  • College Major: Specify one or more college majors.

Relationship Status: Select one or more relationship statuses: Single, In Relationship, Married, Engaged, or Not Specified.

Interested In: Select All, Male, or Female.

Workplace: Select one or more target workplaces.

When you are finished selecting targeting options, click Apply Target.

Note: If you apply demographic targeting to a Facebook post, that post displays in the Newsfeeds only of users meeting the selected demographic criteria. However, it is normal Facebook behavior for that same posts to appear on your brand's Facebook page. This behavior is true for demographic-targets posts, but not for geo-targeted posts. If you do not want demographic-targeted posts to appear on your brand's Facebook page, you can hide them. For more information, see How Do I Control Who See's my Page's Posts in the Facebook Help Center.

Twitter

The following options are available for Twitter:

Country: From the drop-down list, choose one or more target countries. The content is posted only to users in the selected countries.

Region: From the drop-down list, choose one or more target regions. The content is posted only to users in the selected regions.

City: From the drop-down list, choose one or more target cities. The content is posted only to users in the selected cities.

The Twitter API provides the list of countries, regions, and cities that are available in Social.

The Country, Region, and City options are not related to each other. For example, after you select a country, you can also select regions and cities that are not in that country. However, if you select a country, a region in that country, and a city within that country, the widest audience is targeted. For example, if you select United States, California, and San Francisco, you might expect the tweet to target San Francisco only. In this scenario, the widest audience is targeted: United States.

When you are finished selecting targeting options, click Apply Target.

Note: For location-based targeting, a user's location is generated from a variety of signals, including mobile location. If a user moves from one geo location to another, it might take several days and several actions for that user's location to change. For example, suppose a user travels from the United States to Germany. Based solely on IP-location information, it might take several days for the location to change. However, if that user performs several actions, such as tweeting with his or her current location (Germany) from a mobile device, the location changes quicker.

Google+

The following options are available for Google+: Following, Customers, VIPs, Team Members, Your Circles, Extended Circles, and Public.

Select the desired circle.

Circles let you share posts with different groups of people. For example, you can create a group for family members, a group for co-workers, a group for college friends, and so forth. When you post in a specific circle, the post shows in the stream only for those people in that circle.

Google includes four default circles for each page:

  • Following
  • Customers
  • VIPs
  • Team Members

These default circles can be edited or removed by the page administrator.

Social includes three default circles for each page:

  • Your Circles (followers you have added to your circles)
  • Extended Circles (followers or followers in your circles)
  • Public (anyone can see the post)

You can target multiple circles in one post. Each circle has a maximum number or 5,000 followers at this time due to Google limitations.

When you are finished selecting targeting options, click Apply Target.

LinkedIn

Include: From the drop-down list, select Employees and Non-Employees or Non-Employees Only.

Company Size: From the drop-down list, choose Self Employed or the desired company size number ranges. You must target at least 300 employees and you can select a maximum of ten size ranges.

Industry: From the drop-down list, choose one or more target industries. The content is posted only to users in the selected industries. You can select up to ten industries.

Job Function: From the drop-down list, choose one or more job functions. The content is posted only to users in the selected functions. You can select up to ten functions.

Seniority: From the drop-down list, choose one or more seniority levels. The content is posted only to users with the selected level. You can select up to ten levels.

Geography: From the drop-down list, choose one or more geographic locations. The content is posted only to users in the selected locations. You can select up to ten locations.

When you are finished selecting targeting options, click Apply Target.

Create and Share a Photo Album (Facebook Only)

Steps Details
  1. Click > Attach Photo Album.
  2. Browse to and select multiple images. Click Add More Photos as necessary.
  3. Specify the description for each image.
  4. To specify the album's cover image, click the pencil icon on the desired image, then select Make Album Cover.

Photo Albums apply to Facebook only.

To remove an image from the album, click the desired image, then select Remove Photo.

Note: There are important differences with photo album posts whether or not you use the Post Audience feature (described below) to target your audience.

Non-Targeted Album Posts: If you do not target your albums using the Target feature, post analytics are not available. Non-targeted photo album posts do not display in the Post Analytics report.

Non-targeted photo album posts display with images in users' Newsfeeds, with the image you specified as its cover at the top, as shown below:

Targeted Album Posts: If you target your albums using the Target feature, post analytics are available. Photo album posts display in the Post Analytics report.

Because of Facebook limitations, targeted photo album posts do not display with the images in users' Newsfeed as with non-targeted posts. After you select targeting options, a message displays informing you that the appearance of the post on users' Newsfeeds changes when shared with a targeted audience. The photo album displays as a Small Image post on users' Newsfeeds, as shown below. Users can click the image to display all photos in the album.

Discard Posts

Steps Details
  1. Click the Schedule drop-down list > Discard Posts.
  2. Click Yes to confirm that you want to discard the post.

You can easily discard the current post if you decide that you do not want to post the content.

Preview Posts

Steps Details
  1. Click the Schedule drop-down list > Preview Posts.
  2. Click Close Preview to return to editing mode.

You can preview the post to see how it will look when posted to the social platform (Facebook, Twitter, and so forth). Click Close Preview and edit the post if necessary.

Save as Draft

Steps Details
  1. Click the Schedule drop-down list > Save as Draft.

Save the post in an intermediate state as a draft. You can also create a template to use as a starting point for future posts.

You can edit drafts at any future time and complete the posts using the Content Calendar. The Drafts view is similar to the List View of the Content Calendar and lets you create, edit, and manage draft posts. A post in a draft state is analogous to an email draft, something that is Work In Progress and will not be published to the social platform unless explicitly published. Drafts can be used as a great collaboration tool for content creation. Multiple authors can work on the same post before it is pushed to social properties.

For more information, see View or Create Post Drafts and Templates.

Enable Auto-Shortening

Steps Details
  1. Click the > toggle Auto-Shortening to the On Position.
  2. Specify a default shortener.

Enabling Auto-shortening will shorten all links in the post content using the set default shortener automatically. You can manually override this setting while creating content.

For detailed information about shortening links, see Generate Short URLs in Posts