Adobe Social helps you create and demonstrate social media Return on Investment (ROI).
Social media presents many business challenges for the social marketer, including:
The difficulty involved in measuring the value of social media limits the marketer's ability to demonstrate tangible business impact and prevents teams from justifying increased investments.
Customers don't limit their interactions with businesses to social networks, but social media initiatives are often disconnected from marketing and customer service.
Social marketing requires real-time engagement and response. Using disconnected processes makes your social media efforts more difficult. Examining data gathered using multiple tools limits your understanding of who customers are, what they want, and how to engage with them effectively in real time.
Social efforts are difficult to scale a consistent brand presence globally while empowering local teams.
With these challenges in mind, Adobe Social provides the following benefits to help you manage your social media presence:
Move beyond Likes and Shares by connecting social media to business results. Understand how interactions with your customers using social media channels impact purchase behavior, brand value, and purchases.
Connect your social media fan base to your marketing database for a complete view of customers. Use social insights to better understand who your customers are and what they want. Use detailed customer information to shape your marketing efforts.
Gather real-time insights, engage in real-time response, publish engaging content, and amplify that content with social advertising—all within one platform and workflow.
Scale social efforts with a single tool built to manage across brands, business units, teams, time zones, and languages. Organize efforts and maintain a consistent brand presence, both global and hyper-local.
Adobe Social offers the following capabilities to help you better connect with customers using social media channels to drive ROI:
Listening, Measurement, and Analytics
Listening and Moderation
Governance and Administration