Understanding Adobe Social

Adobe Social helps you create and demonstrate social media Return on Investment (ROI).

Social media presents many business challenges for the social marketer, including:

With these challenges in mind, Adobe Social provides the following benefits to help you manage your social media presence:

Adobe Social offers the following capabilities to help you better connect with customers using social media channels to drive ROI:

Listening, Measurement, and Analytics

Engagement

Listening and Moderation

Governance and Administration