Define bid rules that automatically change your keyword bids for specified situations.
You create your own bid rule algorithm and you can build your own bid logic to be as simple or as complex as you need it to be.
For example, you might want to increase the price you pay for keywords that perform well and lower the price for keywords that perform poorly. Or, you might want to increase or decrease your CPC based on total traffic to your website. SearchCenter lets you define rules to accomplish these tasks automatically without having to constantly update your bids manually.
You can select from several best-practice bid rule templates or create custom rules based on key conversion events and calculated metrics relevant to your business.
This section contains information about the following tasks: