ClickMap is a plug-in for Internet Explorer and Firefox, and a module of Reports & Analytics.
ClickMap lets Analytics clients visually measure traffic, conversion and success metrics within the pages of a web site. You can browse your site and see graphical information about how visitors are interacting with your content - superimposed over the pages of the site. Links on the page are highlighted. The greater the intensity of the color, the more frequently the item is clicked on. These metrics are overlaid on top of the page's links as a kind of 'heat map' to answer critical questions, including the following:
What do the "Loc #" and "Link Type" in the ClickMap report represent? The "Loc #" and "Link Type" data points help ClickMap identify the exact link on the page so that it can associate clicks to it correctly.
The Link Type data is determined by the type of tag that was clicked (e.g. anchor, image, Flash, area, button, etc.).