Variable to Report Mapping

The table below displays variable to report mapping for the variables used to populate Analytics reports.

Each variable is listed with the reports that use the variable listed next to it.

Variable Reports Populated
s.pageName

Conversion Reports > Path Reports > Page Value

Conversion Reports > Path Reports > Entry Page

Conversion Reports > Path Reports > Original Entry Pages

Traffic Reports > Site Traffic > Page Views

Traffic Reports > Site Traffic > Hourly Unique Visitors

Traffic Reports > Site Traffic > Daily Unique Visitors

Traffic Reports > Site Traffic > Monthly Unique Visitors

Traffic Reports > Site Traffic > Yearly Unique Visitors

Traffic Reports > Visitor Profile > Pages Viewed by Key Visitors

Traffic Reports > Segmentation > Most Popular Pages

Path Reports > Pages > Page Summary

Path Reports > Pages > Page Value

Path Reports > Pages > Most Popular Pages

Path Reports > Pages > Reloads

Path Reports > Pages > Click to Page

Path Reports > Pages > Time Spent on Page

Path Reports > Entries & Exits > Entry Pages

Path Reports > Entries & Exits > Exit Pages

Path Reports > Entries & Exits > Exit Links

Path Reports > Complete Paths > Full Paths

Path Reports > Complete Paths > Longest Paths

Path Reports > Complete Paths > Path Length

Path Reports > Complete Paths > Time Spent per Visit

Path Reports > Complete Paths > Single-page Visits

Path Reports > Advanced Analysis > Previous Page

Path Reports > Advanced Analysis > Next Page

Path Reports > Advanced Analysis > Previous Page Flow

Path Reports > Advanced Analysis > Next Page Flow

Path Reports > Advanced Analysis > PathFinder

Path Reports > Advanced Analysis > Fall-out

NOTE: In all of the Traffic Reports listed above, with the exception of the Most Popular Pages Report, if the s.pageName variable is not set, the URL is used.

s.server Traffic Reports > Segmentation > Most Popular Servers
s.pageType Path Reports > Pages > Pages Not Found
s.channel

Conversion Reports > Site Path Reports > Site Section

Traffic Reports > Segmentation > Most Popular Site Sections

s.prop1 - s.prop20 Traffic Reports > Custom Insight > Custom Insight 1-20
s.campaign

Conversion Reports > Campaigns > Conversion & Averages

Conversion Reports > Campaigns > Tracking Code

s.state Conversion Reports > Visitor Profile > States
s.zip Conversion Reports > Visitor Profile > ZIP/ Postal Codes
s.events

Conversion Reports > Purchases > Conversion & Averages

Conversion Reports > Purchases > Revenue

Conversion Reports > Purchases > Orders

Conversion Reports > Purchases > Units

Conversion Reports > Shopping Cart > Conversion & Averages

Conversion Reports > Shopping Cart > Carts

Conversion Reports > Shopping Cart > Cart Views

Conversion Reports > Shopping Cart > Cart Additions

Conversion Reports > Shopping Cart > Cart Removals

Conversion Reports > Shopping Cart > Checkouts

Conversion Reports > Custom Events > Custom Event 1-20

Conversion Reports > Products > Conversion & Averages

Conversion Reports > Products > Cross Sell

Conversion Reports > Products > Categories

Conversion Reports > Campaigns > Conversion & Averages

Conversion Reports > Customer Loyalty > Customer Loyalty

Conversion Reports > Sales Cycle > Days Before First Purchase

Conversion Reports > Sales Cycle > Days Since Last Purchase

Conversion Reports > Sales Cycle > Visit Number

Conversion Reports > Sales Cycle > Daily Unique Customers

Conversion Reports > Sales Cycle > Monthly Unique Customers

Conversion Reports > Sales Cycle > Yearly Unique Customers

Conversion Reports > Site Path > Page Value

s.products

Conversion Reports > Purchases > Conversion & Averages

Conversion Reports > Purchases > Revenue

Conversion Reports > Purchases > Orders

Conversion Reports > Purchases > Units

Conversion Reports > Shopping Cart > Conversion & Averages

Conversion Reports > Products > Conversion & Averages

Conversion Reports > Products > Cross Sell

Conversion Reports > Products > Categories

Conversion Reports > Campaigns > Conversion & Averages

Conversion Reports > Customer Loyalty > Customer Loyalty

Conversion Reports > Sales Cycle > Days Before First Purchase

Conversion Reports > Sales Cycle > Days Since Last Purchase

Conversion Reports > Sales Cycle > Visit Number

Conversion Reports > Sales Cycle > Daily Unique Customers

Conversion Reports > Sales Cycle > Monthly Unique Customers

Conversion Reports > Sales Cycle > Yearly Unique Customers

Conversion Reports > Site Path > Page Value

s.purchaseID

Conversion Reports > Purchases > Conversion & Averages

Conversion Reports > Purchases > Revenue

Conversion Reports > Purchases > Orders

Conversion Reports > Purchases > Units

Conversion Reports > Shopping Cart > Conversion & Averages

Conversion Reports > Products > Conversion & Averages

Conversion Reports > Products > Cross Sell

Conversion Reports > Customer Loyalty > Customer Loyalty

Conversion Reports > Sales Cycle > Days Before First Purchase

Conversion Reports > Sales Cycle > Days Since Last Purchase

Conversion Reports > Sales Cycle > Visit Number

Conversion Reports > Sales Cycle > Daily Unique Customers

Conversion Reports > Sales Cycle > Monthly Unique Customers

Conversion Reports > Sales Cycle > Yearly Unique Customers

Conversion Reports > Site Path > Page Value

s.eVar1 - s.eVar20 Conversion Reports > Custom Variables > Customer eVar 1-20
s.linkName Traffic Reports > Custom Insight > Custom Links
s.hier1 - s.hier5 Traffic Reports > Hierarchies > Hierarchy 1-5