Report to Variable Mapping

The tables below display the report to variable mapping, or the reports and the variables that are used in them.

Conversion Reports

The following table lists the conversion variables that are used to populate each report:

Purchases
Conversions and Averages s.events, s.products, s.purchaseID Set s.events to purchase, product detail, order number
Revenue s.events, s.products, s.purchaseID Set s.events to purchase, product detail, order number
Orders s.events, s.products, s.purchaseID Set s.events to purchase, product detail, order number
Units s.events, s.products, s.purchaseID Set s.events to purchase, product detail, order number
Shopping Cart
Conversions and Averages s.events, s.products, s.purchaseID  
Cart s.events Set s.events to scOpen
Cart Views s.events Set s.events to scView
Cart Additions s.events Set s.events to scAdd
Cart Removals s.events Set s.events to scRemove
Checkouts s.events Set s.events to scCheckout
Custom Events
Custom Event 1 s.events Populate with event1 - event100
Populate with event1 - event100
Custom Event 100 s.events Populate with event1 - event100
Products
Conversions and Averages s.events, s.products, s.purchaseID  
Products s.products, s.events May vary depending on right column metrics
Cross Sell s.products, s.events, s.purchaseID May vary depending on right column metrics
Categories s.products May vary depending on right column metrics
Campaigns
Conversions and Averages s.products, s.events, s.campaign  
Tracking Code s.campaign  
Creative Elements N/A Defined in Analytics
Campaigns N/A Defined in Analytics
Customer Loyalty
Customer Loyalty s.products, s.events, s.purchaseID Variables set on the Order Confirmation (Thank You!) page
Sales Cycle
Days Before First Purchase s.products, s.events, s.purchaseID Variables set on the Order Confirmation (Thank You!) page
Days Since Last Purchase s.products, s.events, s.purchaseID Variables set on the Order Confirmation (Thank You!) page
Visit Number s.products, s.events, s.purchaseID Variables set on the Order Confirmation (Thank You!) page
Daily Unique Customers s.products, s.events, s.purchaseID Variables set on the Order Confirmation (Thank You!) page
Monthly Unique Customers s.products, s.events, s.purchaseID Variables set on the Order Confirmation (Thank You!) page
Yearly Unique Customers s.products, s.events, s.purchaseID Variables set on the Order Confirmation (Thank You!) page
Finding Methods
Referring Domains N/A Automatically set by the .JS file
Original Referring Domains N/A Automatically set by the .JS file
Search Engines N/A Automatically set by the .JS file
Search Keywords N/A Automatically set by the .JS file
Visitor Profile
Top Level Domains N/A Automatically set by the .JS file
Languages N/A Automatically set by the .JS file
Time Zones N/A Automatically set by the .JS file
States s.state Variable set on the Order Confirmation (Thank You!) page
Zip/Postal Codes s.zip Variable set on the Order Confirmation (Thank You!) page
Domains N/A Automatically set by the .JS file
Technology
Browsers N/A Automatically set by the .JS file
Operating Systems N/A Automatically set by the .JS file
Monitor Resolutions N/A Automatically set by the .JS file
Site Path
Page Value s.pageName, s.products, s.events, s.purchaseID  
Entry Pages s.pageName  
Original Entry Pages s.pageName  
Pages Per Visit N/A Calculated by business rules in Analytics
Time Spent on Site N/A Calculated by business rules in Analytics
Site Sections s.channel Same as Channel report in Traffic reports section
Customer Variables
Custom eVar 1 s.eVar 1  
Custom eVar 2 s.eVar 2  
Custom eVar 3 s.eVar 3  
   
Custom eVar 75 s.eVar 75  

Traffic Reports

The following table lists the traffic variables that are used to populate each report:

Calculated Metrics
N/A N/A N/A
Site Traffic
Page Views N/A Calculated by business rules in Analytics
Hourly Unique Visitors N/A Calculated by business rules in Analytics
Daily Unique Visitors N/A Calculated by business rules in Analytics
Monthly Unique Visitors N/A Calculated by business rules in Analytics
Yearly Unique Visitors N/A Calculated by business rules in Analytics
Visits N/A Calculated by business rules in Analytics
File Downloads N/A Automatically tracked by .JS file (depends on .JS variable settings)
Finding Methods
Referring Domains N/A Automatically set by the .JS file
Referrers N/A Automatically set by the .JS file
Search Engines N/A Automatically set by the .JS file
Search Keywords N/A Automatically set by the .JS file
Return Frequency N/A Calculated by business rules in Analytics
Daily Return Visits N/A Calculated by business rules in Analytics
Return Visits N/A Calculated by business rules in Analytics
Visit Numbers N/A Calculated by business rules in Analytics
Visitor Profile
Domains N/A Automatically set by the .JS file
Top Level Domains N/A Automatically set by the .JS file
Languages N/A Automatically set by the .JS file
Time Zones N/A Automatically set by the .JS file
Visitor Details N/A Automatically set by the .JS file
Last 100 Visitors N/A Calculated by business rules in Analytics
User Home Page N/A Automatically set by the .JS file
Key Visitors N/A Based on visitor's IP address
Pages Viewed by Key Visitors N/A Based on visitor's IP address
Geo Segmentation
Countries N/A Based on visitor's IP address
U.S. States N/A Based on visitor's IP address
DMA N/A Based on visitor's IP address
International Cities N/A Based on visitor's IP address
U.S. Cities N/A Based on visitor's IP address
Technology
Browser Types N/A Automatically set by the .JS file
Browsers N/A Automatically set by the .JS file
Mobile Devices N/A Automatically set by the .JS file
Browser Width N/A Automatically set by the .JS file
Browser Height N/A Automatically set by the .JS file
Operating Systems N/A Automatically set by the .JS file
Monitor Color Depth N/A Automatically set by the .JS file
Monitor Resolutions N/A Automatically set by the .JS file
Netscape Plug-ins N/A Automatically set by the .JS file
Java N/A Automatically set by the .JS file
JavaScript N/A Automatically set by the .JS file
JavaScript Version N/A Automatically set by the .JS file
Cookies N/A Automatically set by the .JS file
Connection Types N/A Automatically set by the .JS file
Segmentation
Segmentation
Most Popular Pages s.pageName  
Most Popular Site Sections s.channel  
Most Popular Servers s.server  
Custom Insight
Custom Links s.linkName Requires custom implementation
Custom Insight 1 s.prop1  
 
Custom Insight 75 s.prop75  
Hierarchies
Hierarchy 1 s.hier1  
 
Hierarchy 5 s.hier5  

Pathing Reports

The following table lists the pathing variables that are used to populate each report within Analytics:

Pages
Page Summary s.pageName (or other pathed variable) Also depends on internal business rules
Page Value s.pageName (or other pathed variable) Also depends on internal business rules
Most Popular Pages s.pageName (or other pathed variable) Also depends on internal business rules
Reloads s.pageName (or other pathed variable) Also depends on internal business rules
Clicks to Page s.pageName (or other pathed variable) Also depends on internal business rules
Time Spent on Page s.pageName (or other pathed variable) Also depends on internal business rules
Pages Not Found s.pageName (or other pathed variable) Also depends on internal business rules
Entries and Exits
Entry Pages s.pageName (or other pathed variable) Also depends on internal business rules
Exit Pages s.pageName (or other pathed variable) Also depends on internal business rules
Exit Links s.pageName (or other pathed variable) Also depends on internal business rules
Complete Paths
Full Paths s.pageName (or other pathed variable) Also depends on internal business rules
Longest Paths s.pageName (or other pathed variable) Also depends on internal business rules
Path Length s.pageName (or other pathed variable) Also depends on internal business rules
Time Spent per Visit s.pageName (or other pathed variable) Also depends on internal business rules
Single-page Visits s.pageName (or other pathed variable) Also depends on internal business rules
Advanced Analysis
Previous Page s.pageName (or other pathed variable) Also depends on internal business rules
Next Page s.pageName (or other pathed variable) Also depends on internal business rules
Previous Page Flow s.pageName (or other pathed variable) Also depends on internal business rules
Next Page Flow s.pageName (or other pathed variable) Also depends on internal business rules
PathFinder s.pageName (or other pathed variable) Also depends on internal business rules
Fall-out s.pageName (or other pathed variable) Also depends on internal business rules