Pathing

Pathing is defined as the path that users take through your site.

For example, a visitor went to page A, then page B, then page C. Pathing is one of the very powerful features of Analytics. The tremendous insight it brings is critical to businesses looking to understand visitor traffic patterns.

Out-of-the-box Analytics provides pathing at the page level. The basic idea behind pathing is you are shown the order of pages that users saw during their visits. This data is presented in several different reports that format the data in different ways, depending on what you are trying to see.

Note: To enable pathing, go to Admin > Report Suites > Edit Settings > Traffic > Traffic Variables. To enable pathing on the Site Section and Server reports, contact Customer Care.