Custom Variables

List of custom variables used in Analytics.

Variable Description
Traffic Variables Check the value of prop1 - 75. Here is a checklist of items to check.
  • Is the correct case used? "ValueA" is a different record than "valueA." You can use all lowercase since a small subset of browsers convert all variables to lower case.
  • Are the values less than 100 characters in length? If not, some clipping of the values can occur.
  • Are all the values in a single property variable related, or do some values look out of place?
Conversion Variables Econversion variables include eVar 1 - 75. Here is a list of issues to check for the following.
  • Is the correct case used? "ValueA" is a different record than "valueA." You can use all lowercase since a small subset of browsers convert all variables to lower case.
  • Are the values less than 255 characters in length? If not, some clipping of the values can occur.
  • Are all the values in a single eVar related, or do some values look out of place?
Custom Events Events include both standard values (prodView, scOpen, scAdd, scCheckout, purchase), as well as custom events from event1 to event100. All events are sent in the events variable. Multiple events on the same page should be comma-delimited (no white space).
  • For all the standard conversion events, products should also be populated with the applicable products. For all events except purchase, the qty and price elements are optional.
  • The purchase event, must be set only once in a session after the purchase has been completed and confirmed.