Add Adobe Analytics Tool

Deploy Adobe Analytics (Standard and Premium) using Dynamic Tag Management by creating the Adobe Analytics tool and configuring the page code either automatically or manually. The automatic method is recommended for most users.

Note: For improved visitor tracking, it is strongly recommended that you enable Marketing Cloud ID Service.

This section contains the following information:

Add an Adobe Analytics Tool

  1. Click Web Property Name > Overview > Add a Tool > Adobe Analytics.

  2. Fill in the fields:

    Element Description

    Tool Type

    The type of tool, such as Adobe Analytics.

    Tool Name

    A descriptive name for this tool. This name displays on the Overview tab under Installed Tools.

    Configuration Method

    Automatic (Recommended): Use dynamic tag management to manage the configuration. This method enables automatic synchronization of Adobe Analytics report suites via a Marketing Cloud login or Web Services ID, and manages the AppMeasurement code.

    After the accounts are connected, Dynamic Tag Management pulls the Adobe Analytics report suite IDs and names into the tool configuration interface, allowing for increased speed in tool deployment with less possibility for user errors.

    Note: You must choose the Automatic option if you are an Adobe Analytics Premium customer. See Enabling Adobe Analytics Premium below.

    Fill in the fields specific to automatic configuration:

    • Marketing Cloud: (Default) Uses Marketing Cloud single sign-on. Specify your Marketing Cloud ID and password.

    • Web Services: Specify your Web Services username and shared secret.

      Shared secret credentials are located in Admin Tools > Company Settings > Web Services.

      Developers, see Get Web Service Access to the Enterprise API for help with obtaining Web Services credentials.

    Manual: Manually manage the AppMeasurement code. You can download the AnalyticsAppMeasurement code from Admin Tools > Code Manager.

    Click JavaScript (new) for information about downloading the code locally to copy and paste in the Edit Code field in Library Management.

    Fill in the fields specific to a manual configuration:

    • Production Account ID: (Required) Your production account for data collection. For Analytics, this is your report suite ID. Dynamic Tag Management automatically installs the correct account in the production and staging environment.

    • Staging Account ID: (Required) Used in your development or test environment. For Analytics, this is your report suite ID. A staging account keeps your testing data separate from production.

    • Tracking Server: Specify the information for your tracking server.

      The Tracking Server and SSL Tracking Server variables are used for first-party cookie implementation to specify the domain at which the image request and cookie is written. For more information, see the Correctly Populate the trackingServer and trackingServerSecure Variable article.

    • SSL Tracking Server: Specify the information for your SSL tracking server.

  3. Click Create Tool to create the tool and display it for editing.

    Tools are displayed on the Overview tab, under Installed Tools.

  4. (Conditional) Configure the tool further as necessary by following the directions in the links below (General, Library Management, Global Variables, Pageviews & Content, Link Tracking, Referrers & Campaigns, Cookies, and Customize Page Code).

See Frequently Asked Questions About the Adobe Analytics Tool for additional information about this tool.

Edit an Existing Adobe Analytics Tool

You can edit an existing Adobe Analytics tool to change its configuration settings.

  1. Click the icon next to an installed tool from the Overview tab.

  2. Edit the fields as desired.

    The following table includes only those elements that differ from the elements available when you are creating an Analytics tool, as described above. However, you can change any element on the page, as described in both tables.

    Element Description

    Enable Automatic Configuration

    Note: Enabling this setting changes a manually configured implementation to the automatic configuration method described in Configuration Method.

    This option lets Dynamic Tag Management automatically retrieve your Adobe Analytics account's configuration.

    The latest available AppMeasurement code is used and upgrade notifications are displayed for selection as new versions become available. You can also roll back to previous AppMeasurement versions as necessary, such as for compatibility reasons. Up to five previous versions are displayed.

    Update Credentials

    Refresh the API, for example, to update report suites associated with a user.

  3. (Conditional) Configure the tool further as necessary by following the directions in the links below (General, Library Management, Global Variables, Pageviews & Content, Link Tracking, Referrers & Campaigns, Cookies, and Customize Page Code).

  4. Click Save Changes.

Enabling Adobe Analytics Premium

If you are an Adobe Analytics Premium customer, dynamic tag management lets you take advantage of advanced features and additional eVars and events. For more information, see Adobe Analytics Premium.

The following table displays the number of eVars and events available in each Analytics account type:

Adobe Analytics (Point Product) Adobe Analytics (Standard) Adobe Analytics Premium
eVars 75 100 250
Events 100 1,000 1,000

You add the Adobe Analytics Premium tool using dynamic tag management the same way you add Adobe Analytics (Standard). In order to get the Analytics Premium functionality (if applicable), you must do the following:

  • Use the Automatic configuration method (explained above).
  • Use the Marketing Cloud or Web Services authentication method (explained above).

There is no "switch" to enable Analytics Premium functionality. Verification is done behind the scenes by API checks via the automatic configuration. The additional eVars are added to the UI if the account is authenticated as an Analytics Premium customer.

Note: If you downgrade to standard Analytics in the future, the added premium eVars that are out of the standard range will be grayed out in both tools/rules. You can view any configured variables that are now out of range and make any necessary changes to an in-range variable. You cannot add or edit any of these out-of-range variables, but you will be able to view them and delete them.