Video Configuration

To track video, you designate a set of Custom Conversion Variables (eVars) and Custom Events for use in tracking and reporting on video.

One Custom Insight variable (s.prop) is also used for pathing.

The variables you select for each metric are added to the video configuration page. This lets the system automatically generate and format the standard video reports. The video name evar and the video views counter are both required. Other variables are optional but recommended for complete measurement. After video tracking is enabled, you can view reports generated from video data you have reported using video tracking.

The required variables are described in detail in Video Variable Reference.

You can also track any number of additional metrics for video. For example, if you use multiple video players on your site, you might populate an evar with the player name. Some of the variables you select might also be used in other areas of your site. For example, if used across your site, the content type variable can let you measure what percentage of your page views are coming from video and let you relate conversion events to video.

Important: You must log on to Version 14 of Reports & Analytics to configure these settings.
  1. Visit Reports & Analytics, select Version 14 from the drop-down, and log on.
  2. Click Admin > Admin Tools > Report Suites.
  3. Select a report suite.
  4. Click the Edit Settings drop-down list, click Video Management > then click Video Reporting.
  5. A page displays that contains a training video and information to help you configure video tracking. Click Continue.
  6. Provide the variables and events you selected to track video. Additional milestone events can be added to the Complementary Variables section. Any variables and events added to this section are categorized as video variables and are displayed under the Video reports menu.

    Video Configuration screen

Video Variable Reference

The following table contains additional details on the commerce variables and custom events for video.

Video Metric

Variable Type

Variable Type

Video Name


Default expiration: Visit

(Required) Collects the name of the video, as specified in the implementation, when a visitor views the video in some way. Marketing reports use the Video eVar to generate the data displayed in video detail reports.

The Video variable must be a fully sub-related eVar. If you do not have a fully-subrelated eVar to use for the Video variable, contact Customer Care to have one configured. In version 15 all eVars are fully sub-related by default.

Marketing reports allow you to classify on this variable.

Video Name (s.prop for video pathing)

Custom Insight (s.prop)

(Optional) Provides video pathing information. Pathing must be enabled for this variable by Customer Care.

Event type: Custom Insight (s.prop)



Default expiration: Page view

(Required) Collects video segment data, including the segment name and the order in which the segment occurs in the video.

This variable is populated by enabling the segmentByMilestones variable when tracking player events automatically, or by setting a custom segment name when tracking player events manually.

For example, when a visitor views the first segment in a video, Analytics might collect the following in the Segments eVar:


The default video data collection method collects data at the following points: video start (play), segment begin, and video end (stop). The system counts the first segment view at the start of the segment, when the visitor starts watching. Subsequent segment views as the segment begins.

Content Type


Default expiration: Page view

Collects data about the type of content viewed by a visitor. Hits sent by video measurement are assigned a content type of "video".

This variable does not need to be reserved exclusively for video tracking. Having other content report content type using this same variable lets you analyze the distribution of visitors across the different types of content. For example, you could tag other content types using values such as “article” or “product page” using this variable.

From a video measurement perspective, Content Type lets you identify video visitors and thereby calculate video conversion rates.

Video Time Played


Type: Counter

Counts the time, in seconds, spent watching a video since the last data collection process (image request).

Video Views


Type: Counter

Indicates that a visitor has viewed some portion of a video. However, it does not provide any information about how much, or what part, of a video the visitor viewed.

Video Completes


Type: Counter

Indicates that a user has viewed a complete video. By default, the complete event is measured 1 second before the end of the video.

During implementation, you can specify how many seconds from the end of the video you would like to consider a view complete. For live video and other streams that don't have a defined end, you can specify a custom point to measure completes. For example, after a specific time viewed.

Video Segment Views


Type: Counter

Indicates that a visitor has viewed some portion of a video segment. However, it does not provide any information about how much, or what part, of a video segment the visitor viewed.