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Adobe Analytics for Media (also referred to as Media Analytics) is an add-on to the base Analytics offering that provides clients with robust media measurement for content, audio and advertisements. Media Analytics provides many benefits to customers to allow for real-time monitoring, detailed analysis, actionable insights and monetization opportunities.
Media tracking is enabled through either of the following:
The Media Collection API also provides an additional capability that is not yet available in the SDK:
Adobe Analytics for Media enables clients to track the full customer journey across their site, which includes media consumption, and these measures are easily integrated into Analytics reporting and other Experience Cloud products. Media measurement allows you to slice and dice your data into multiple dimensions and segments, capturing all of the metadata you need to do a full detailed analysis, and to attribute success criteria to fully consumed media, average time spent, and completed ads.
The media solutions not only measure vital delivery metrics related to QoS, such as dropped frames, time spent buffering, and average bitrate. They can also be combined with your website or app data to visualize the flow of the customer and their interests, to better be able to make recommendations and personalize their experiences through the Adobe Experience Cloud.
Some of the many benefits that Adobe's media measurement solutions provide include:
Adobe Analytics for Media is able to be measured through two means: the legacy Milestone method (video only) and the current Heartbeats method (including both the Media SDK and the Media Collection API). The Heartbeats method is the preferred method of measurement and we encourage all clients to move to this version if they haven’t already, to take advantage of the benefits described below.
The legacy Milestone method is based on individual server calls to the Analytics server, for video starts, quartiles, duration, and completes. The Heartbeats method provides a more robust media tracking solution that measures main content in 10-second intervals to provide enhanced, standardized metrics. In addition, Adobe has derived learnings from our Milestone method to provide a smoother, streamlined implementation process through either the Media SDK or Media Collection API utilized by Heartbeats.
Some of the many benefits of the Heartbeats method include:
|Media Analytics - Milestone||Media Analytics - Heartbeats|
|Media Events||High-level Standard Events||Detailed and Custom Events every 10s for main content, every 1s for ads|
|Metrics and Dimensions||Variances among Vendors, Non-Standardized Metrics and Dimensions||Clear, Standardized Metrics, Dimensions, and Benchmarks across Vendors|
|Integrations w/ Adobe Products||Individual Sessions w/ some Mappings and Integrations||Stitched Experience Cloud ID linked to full Adobe Experience Cloud for easier cross-analysis|
|Pricing||Tracked and billed against each server call||Transparent tracking by media stream (single)|
|Implementation and Support||Longer integrations with limited support on legacy versions & no upgrades||Streamlined configuration with ongoing updates and improvements|
|Partner Sharing||N/A||Federated Analytics and Certified Metrics|
|Advanced Tracking||N/A||Error Recovery Tracking and Concurrent Viewers|
Adobe Analytics for Media has evolved with the industry to provide strong data collection tools to ensure each media stream is collected and reported across all meaningful devices. Our Media SDK is developed for all of the most utilized devices, including:
The SDKs are routinely updated when new versions of devices are released, and you can use these SDKs to integrate with most of the largest media players today, including Brightcove and Ooyala.
For devices or platforms that do not currently have SDK support (or even if they do), you can implement the Media Collection API, through which you make RESTful API calls directly from the device/platform to the Media Analytics backend.The table below provides a list of the devices that are currently supported through our Media SDK implementation and Media Collection API implementation. To download the most recent version of the SDK, see Download SDKs. If there is a device that is not listed which you are seeking measurement against, please contact customer care or your solution consultant for the status of that device.
|Media SDK||Media Collection API|
|Unified Windows Platforms (UWP)||*|
|Apple TV (new/legacy)||*||*|
|ROKU (Native app)||*|
|(Other/New Connected Devices)||*|
For Media SDK, also see Minimum Platform Version Support
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