Visitors

The number of unique visitors to your site for a selected hour, day, week, month, quarter, or year.

Uses Description
Traffic A visitor is a person that comes to your website. Does not require a persistent cookie.
Conversion A visitor is a person that comes to your website. Is counted when a conversion-related event or action occurs.
Ad hoc analysis A visitor is a person that comes to your website. Does not require a persistent cookie.
Note: If you are using Analytics as the reporting source for Adobe Target, refer to Minimizing Inflated Visit and Visitor Counts in A4T in the Target documentation.

Refer to Identifying Unique Visitors in the Adobe Analytics Implementation guide for more information.