Add Participation Metrics

Steps that describe how to add participation metrics.

Participation has to be enabled for events (1-100) in the Admin Tools before you can add them to a report.

You can also create participation metrics in the Calculated Metrics builder.

  1. Log in and navigate to any conversion report or traffic report on which you requested participation metrics.
  2. Click Add Metrics.
  3. Under the Metric Type menu, select Participation.
  4. Drag the desired participation metrics to the columns canvas, then click OK.
    The resulting report displays participation metrics with a percentage and a number in parenthesis.
    • Percentage: The proportion of conversion events in which each value participated.
    • Number in parenthesis: The actual number of times this value participated prior to the conversion event.