Displays the number of visits made to your entire website during a
specified time period.
- A visit is defined as a
sequence of consecutive page views without a 30 minute break, or continuous
activity for 12 hours.
- After a visit expires, a new
visit is started on any subsequent image request.
- A visitor typically contains
at least one (but probably more than one) visit.
- The beginning of a visit is
the first image request coming from a new visitor, or after an existing user's
visit has expired. This can be identified as the Entry Page.
- The end of a visit is the
last image request before a visit expires. This can be identified as the Exit
Entries and Exits.
- Hourly breakdowns are based
on the report suite's time zone.
- This report does not contain
line items. You view it only in the trended format.
- Granularity of hour, day,
week, month, quarter, and year can be applied. These granularity settings are
available depending on the reporting date range.
Visit Metric for more information about how
the Marketing Cloud processes this metric.
Product Specific Report Information
Reports & Analytics
Site Metrics >
You can run a
Visits Report on a selected page. Visits
spanning across midnight are counted on both the day the visit started and
ended. However, the total for the given date range is de-duplicated.
Ad Hoc Analysis
Site Metrics >
- You can break
down each item in this report by almost all other reports and variables,
allowing you to see breakdowns by any granularity.
- Visits spanning
across midnight are counted on both the day the visit started and ended.
However, the total for the given date range is deduplicated.
- You can use all
conversion and traffic metrics in this report, as well as use different
allocation for all conversion metrics.
- This report can
use multiple highly advanced segments.