Visitor Retention

Displays information about your customer loyalty. You can see how many and how often visitors return to your site. Reports in this category display information about customer loyalty. You can see how many and how often visitors return to your site.

Report Description
Return Frequency

Shows the number of visitors who returned to your site within one of the following categories (representing the time lapse between visits): less than 1 day, 1-3 days, 3-7 days, 8-14 days, 14 days to 1 month and longer than 1 month.

Return Visits

Shows how many individuals have visited more than once after Analytics began tracking your site.

Daily Return Visits

Displays the number of visitors who visited your site more than once on a given day. A day is defined as the last 24-hour period.

Visit Number

Displays the visit number for each visitor that comes to your site.

Customer Loyalty

Displays purchasing patterns of customers within three categories of loyalty (new, return, and loyal.) The Customer Loyalty report shows how much new, returning, and loyal customers contribute to the standard success metrics.

Days Before First Purchase

Displays the number of days that pass between the first time customers visit your site and when they make a purchase.

Days Since Last Purchase

Displays the most common number of days that pass between customers’ repeat purchases, and allows you to view the time periods that contributed most to your site’s key success metrics, such as Revenue and Orders.

Daily Unique Customer

Identifies the number of different people that make purchases from your site during one day. A daily unique customer is one who makes a purchase from your site for the first time within one day (from 12:01 a.m. to 12:00 a.m.).

While one person may make a purchase from your site multiple times during a day, the Daily Unique Customers report records that person as one unique visitor, so you can tell how many individual people purchase from your site during the day.

Weekly Unique Customer

Identifies the number of different people that make purchases from your site during one week. A weekly unique customer is defined as person who makes a purchase from your site for the first time within one week.

While one person may make a purchase from your site multiple times during a week, the Weekly Unique Customers report records that person as one unique visitor, so you can tell how many individual people purchase from your site during the week.

Monthly Unique Customers

Identifies the number of different people that make purchases from your site during one month. A monthly unique customer is a person who makes a purchase from your site for the first time within one month.

While one person may make a purchase from your site multiple times during a month, the Monthly Unique Customers report records that person as one unique visitor, so you can tell how many individual people purchase from your site during the month.

Quarterly Unique Customers

Identifies the number of different people that make purchases from your site during one quarter. A quarterly unique customer is a person who makes a purchase from your site for the first time within one quarter.

While one person may make a purchase from your site multiple times during a quarter, the Quarterly Unique Customers report records that person as one unique visitor, so you can tell how many individual people purchase from to your site during the quarter.

Yearly Unique Customers

Identifies the number of different people that make purchases from your site during one year. A yearly unique customer is a person who makes a purchase from your site for the first time within one year.

While one person may make a purchase from your site multiple times during a year, the Yearly Unique Customers report records that person as one unique visitor, so you can tell how many individual people purchase from to your site during the year.