Unique Visitors

Shows you the number of unique visitors who accessed your site. Each visitor is counted once, regardless of how many times the person visits your website.

Sample Data

Refer to the following table for examples on this page. The same visitor is represented here:

Date 1/1/2017 1/1/2017 1/2/2017 1/2/2017 1/2/2017 1/3/2017 1/4/2017

Page

A

C

A

B

C

D

E

eVar

T, U

V

W

X, Y

Z

Z

Unique Visitors Report - Trended Metric

Unique Visitors reports in Version 15 behave similarly in ad hoc analysis. For each hit where the visit occurs, the visitor is counted on that hit. Each page receives credit having the visitor on that page.

Page Unique Visitors

A

1

B

1

C

1

D

1

E

1

Total

1

Also, each date receives credit for having that visitor on that date.

Date Unique Visitors

January 1

1

January 2

1

January 3

1

January 4

1

Total

1

Unique Visitors Report Broken Down by Page.

You can select a page for Unique Visitors Report. In the following report, the visitor visits page A on these dates:

Date Unique Visitors

January 1

1

January 2

1

January 3

0

January 4

0

Total

1

Period-Based Unique Visitors (Trended)

You can run Hourly, Daily, Weekly, Monthly, Quarterly, and Yearly Unique Visitors Reports (trended).

Period-based unique visitors are counted only on the first visit during the specified period. For example, Hourly Unique Visitors are counted for the first visit during the specified hour. Daily Unique Visitors are counted for the first visit on the specified day.

Date Weekly Unique Visitors

January 1

1

January 2

0

January 3

0

January 4

0

Total

1

The following report would display for Daily Unique Visitors.

Date Daily Unique Visitors

January 1

1

January 2

1

January 3

1

January 4

1

Total

4

The metric totals can change based on the date range of the report. Marketing reports start counting time-based Unique Visitors from the beginning of the date range. For example, if the date range is January 2 through January 3, the following results would be shown for Weekly Unique Visitors:

Date Weekly Unique Visitors

January 2

1

January 3

0

Total

1

Note: version 14 would not use a date range to determine the line item that receives credit. Version 14 would process this scenario from the beginning of the period.

Segmentation

You can use segmentation to change the date range to include later dates instead of earlier dates. For example, assume that the date range is still January 2 through January 3 (as shown in the preceding table). If you apply a segment where Page = C, January 2 would not pass the segment, and the first hit of the Weekly Unique Visitor would be on January 3. If instead you applied a segment where Page = D, then both January 2 and January 3 would be excluded. No results would be shown for the Weekly Unique Visitor and they would be excluded from the total.

Period-Based Unique Visitors Reports

These reports use a particular page, prop, and attribute (example: where Page = A).

Suppose that you trend a Pages Report with a period-based Unique Visitor metric. If there is a breakdown or variable selected for period-based Unique Visitors reports, marketing reports count all unique instances of the visitor and attribute pair. For the visitor's first hit, this processing is no different from the preceding examples. For subsequent hits, these reports include hits that the reports above do not, if the page is different.

For Weekly Unique Visitors where Page = A, marketing reports exclude January 2 from the totals. This exclusion occurs because marketing reports already counted the Weekly Unique Visitor on January 1. Here is a weekly unique visitors report where Page = A:

Date Weekly Unique Visitors

January 1

1

January 2

0

January 3

0

January 4

0

Total

1

For weekly unique visitors where Page = B, the only date that it occurs on is January 2, as shown here:

Date Visits - Weekly Unique Visitors

January 1

0

January 2

1

January 3

0

January 4

0

Total

1

Period-Based Unique Visitor Metrics on Non-Trended Reports

You can add period-based Unique Visitor metrics to non-trended reports, such as a Weekly Unique Visitors metric on a Pages Report.

Page Date of Visit Visits - Weekly Unique Visitor

A

January 1

1

B

January 2

1

C

January 3

1

D

January 4

1

E

January 5

1

Total

1

A Daily Unique Visitors metric on a Pages Report would show:

Page Date of Visit Visits

A

January 1

2

B

January 2

2

C

January 3

1

D

January 4

1

Total

4 Daily Unique Visitors

To break down one attribute by another (such as page by eVar), Analytics allocates a period-based Unique Visitor for each unique instance of the period and page (or the attribute being correlated).

If you break down Page A by eVars T, U, January 2 is excluded because Page A was viewed on January 1. The following results would display for Weekly Unique Visitors:

eVar Weekly Unique Visitors

T

1

U

1

Total

1

Persistent Cookies

Persistent cookies stay on a visitor's computer between visits so that Adobe can identify visitors in subsequent visits. To see the percentage of users who do and do not accept persistent cookies, select Filter > Persistent Cookies.

The graph as well as the details view below show both persistent-cookie visitors and non-persistent-cookie visitors. Most often, the number of non-persistent-cookie visitors is negligible.