Descriptions of report categories used in the
Displays a table with ranked items, using numbers and percentages in metrics. For example, a Pages Report ranks the pages on your site based on traffic, and the detail table shows percentages and numbers for metrics like Page Views and Revenue. A horizontal bar chart is the default graph type. Graphs display a color for each metric. Ranked reports can display multiple metrics in a report.
Lets you examine how conversions and events trend over a selected time granularity (Hour, Day, Week, Month, Quarter, or Year) during a reporting period.
An executive-level report that shows bottom-line figures. It contains data for total revenue, page views, and orders. You can segment the report and add additional metrics to view additional data.
Flow reports show the most common paths users take across pages, site sections, and servers.