Measures how various advertising tracking codes affect different
conversion events on your site. This report can be used to measure what
specific campaigns are performing better for different success events, or to
see how campaigns are helping or hindering your site's initiatives, such as
which campaigns are generating the most revenue.
- This report references data
directly from the
s.campaign variable implemented on your
- The variable this report is
based on is a
conversion variable. Meaning,
it can persist beyond the page view and associate itself with metrics within
its specified expiration.
- The report's default metric
is Revenue. You can change this default value in the
Report Suite Manager in
Admin Tools. (Edit Settings
Individual Report Settings >
- This report can be viewed in
both trended and ranked formats.
- This report can use a search
filter to locate specific line items.
Creative Elements reports are classifications
based on this report, and are automatically created with each report suite.
- SAINT Classifications can
be used in this report, allowing you to rename and consolidate line items.
- You can break down this
report by the following reports (depending on organization and report suite
- Time Spent per Visit
- Pages and Site Sections
reports, with all related classifications
- Page Depth, Entry Pages
and Original Entry Pages
- Most traffic sources
- Visit Number and
- Many Visitor Profile and
Technology reports, excluding GeoSegmentation
- All custom conversion
- The following metrics can be
utilized in this report (depending on organization and report suite settings):
- Click-throughs: the
number of times the
s.campaign variable is defined
- All standard eCommerce
metrics: Revenue, Orders, Units, Carts, Cart Views, Checkouts, Cart Additions,
- All custom events:
Events 1-80, and Events 81-100 if on H22 code or higher
- Visits and Visitors:
availability is dependent on organization and report suite. Contact your
Account Manager for additional information.
Reports & Analytics Properties
Tracking Code to locate this report, unless the
menu is customized.
- This report can also be
broken down by all
- Page Views, Visits, and
Unique Visitors are available as metrics.
- This report can make use of
Ad Hoc Analysis Properties
- In addition to most
out-of-the-box conversion variables, you can break down the Tracking Code
report by all other reports within the reporting interface.
- In addition to eCommerce and
custom events, you can use all conversion and traffic metrics, as well as use
different allocation for all conversion metrics.
- This report can use advanced