Revenue Report

The Revenue report measures the amount of income generated through all of your products over a specific time period.

You can use this report to view the general success and trend of your site in revenue. You can also use the report to single out periods where your site was particularly successful, to find the source, and use that for future campaigns.

General Properties of Report

  • There are requirements that must be met in order for this report to successfully collect data. The following must occur within the same image request:
    • A purchase event must fire in the s.events variable.
    • The products variable must be defined with a number in the price field.
    • For example, this would pass $35.99 into the revenue report:
       s.products="Mens;Shoes;1;35.99"
       s.events="purchase"
  • When more than one product is present in the s.products variable, all count towards the revenue report. For example, s.products="Mens;Socks;1;4.50,Womens;Socks;1;4.50" would pass $9 in revenue to reporting.
    Note: Revenue is not multiplied if quantity is increased in a single product. For example, s.products="Womens;Socks;5;4.50" does not pass $22.50 into reporting, it passes $4.50. Make sure your implementation passes the total revenue for the quantity listed (s.products="Womens;Socks;5;22.50").
  • The Revenue report rounds the total amount for a time period to the nearest currency value. It does not round each individual product or hit.
  • Because marketing reports round each day to the nearest whole currency, comparing the sum of each day to the monthly total is off by a very small amount. This is because the monthly total is not the sum of each rounded day, it is the absolute sum rounded to the nearest whole currency.
  • You can create a report that does not round revenue to the nearest whole currency by using a calculated metric.
  • Unless using the purchaseID variable, users refreshing the page may inflate revenue as it sends this data to Adobe multiple times.
  • Hourly breakdowns are based on the report suite's time zone.
  • This report does not contain line items. It can only be viewed in trended format.
  • Granularity of hour, day, week, month, quarter, and year can be applied. These granularities are available depending on the reporting date range.
  • This report can be broken down by the following reports (depending on organization and report suite settings):
    • Time Spent per Visit report.
    • Pages and Site Sections report.
    • Videos report.
    • Page Depth and Entry Pages report.
    • Most Traffic Sourcesreports, including Search Keywords, Search Engines, and Referring Domains reports.
    • Tracking Code report and all associated classifications reports.
    • Products variable report and all associated classifications reports. Also Categories reports.
    • Almost all Visitor Profile reports, excluding GeoSegmentation reports.
    • All Custom Conversion variables reports with basic subrelations.
  • Breakdowns are not available by hour.

Product-Specific Properties

  • This report can be accessed by going to Conversion > Purchases > Revenue.
  • Traffic Sources breakdowns can be found under Finding Methods.
  • This report can be accessed by going to Site Metrics > Purchases > Revenue.
  • In addition to all previously listed breakdowns, First and Last Touch Marketing Channel breakdowns are available.
  • This report can also be accessed by going to Site Metrics > Purchases > Revenue.
  • In addition to the previously mentioned breakdowns, List variables and the current Video variables can be used.
  • This report can utilize segments.
  • You can break down each item in this report by all other reports and variables, allowing you to see breakdowns by any granularity that you'd like.
  • You can use all conversion and traffic metrics alongside Revenue. You can use different allocation for all conversion metrics.
  • This report can utilize multiple highly advanced segments.

If this report is not available in the specified location, check with your administrator. They may have changed the default name or menu structure to better serve your organization's unique needs.