Marketing Channel Overview Report is designed to
provide high-level insight on which methods customers get to your site are most
effective. Use this report to allocate success metrics and revenue to various
channels. You can also see the specific campaigns or keywords within each
channel that are most successful. It contains its own unique and intuitive
interface, allowing you to view both first and last touch metrics at the same
- This report is solely
dependent upon the Marketing Channel
processing rules. Changing these rules
change how data in this report is calculated.
- The order of processing
rules is crucial to how Marketing Channels work. Each hit checks criteria at
the top of your processing rules first, then filters down from there.
- This report is made up of
two breakdowns: the channels themselves, and their channel details. Clicking
the '+' button next to each channel reveals its details.
- Only four metrics can be
added to each column. However, you are not limited to the number of columns you
- A small trend line can be
seen at the end of the last column. This trend line can cycle between active
- In addition to various
channels collected by standard methods, you can use offline data sources.
Classifications can be used, allowing you
to rename and consolidate line items.
- The following metrics can
be used in this report (depending on organization and report suite settings):
the number of times the
s.campaign variable is defined.
- New Engagements: the number of visitors
who have received a new First Touch Channel.
- All standard eCommerce
metrics: Revenue, Orders, Units, Carts, Cart Views, Checkouts, Cart Additions,
- All custom events:
Events 1-80, and Events 81-100 if on H22 code or higher.
- Visits and
Visitors: requires Commerce Visits and Visitors, which is
dependent on organization and report suite. Contact your Account Manager for
- Budget and
Cost: metrics specific to Marketing Channels. See
Costs and Budgets.
Version 14 and 15
This report can be accessed by going to
Marketing Channels >
Channel Overview Report (provided the menu is
Segmentation is not available in this report. Use the
First- or Last-Touch Channel or
First- or Last-Touch Details reports instead.
Ad Hoc Analysis
Marketing Channel Overview Report is not
available, Marketing Channel reports can be accessed with metrics using
different allocation. This allows you to effectively recreate a very similar
This report can leverage multiple advanced segments.