Custom Traffic reports allow each organization to report on
additional dimensions that are not implemented by default. Custom Traffic
reports can be used in several ways, most commonly to measure traffic and
Properties of Custom Traffic Reports
- Custom Traffic reports are
based solely off of
props (traffic variables).
- The reports' default
metric is page views (or instances in version 15). version 14 page views and
version 15 instances are identical, in that they count the total number of
times that variable was defined. Version 15 page views only count the number of
s.t() image requests (excluding
- Only page views are
available as metrics by default in version 14. Visits can be enabled by an
Adobe representative if requested.
- Pathing can be enabled if
it is included in your organization's contract and is requested by a supported
user. When pathing is enabled for a traffic variable, the following metrics are
- Average Page Depth
- Average Time Spent
- Single Access
- You can use participation
metrics in traffic reports. This usage must be requested and included in your
- If your organization is on
version 14, Daily, Weekly, Monthly and Quarterly unique visitors can also
be enabled as metrics by request depending on contract. These are enabled by
default if your organization is on Version 15.
- These reports can be
viewed in both trended and ranked formats.
- Search filters can be used
to locate specific line items.
- Classifications can be
used in these reports, allowing you to rename and consolidate line items.
- Correlations can be
enabled for any of these reports, allowing you to see relationships between
other traffic variables.
- The location of each
Custom Traffic report varies depending on the prop's numeric assigned value.
Generally they can be found under
Custom Traffic folder).